SSAB公司新展厅的室内设计理念既在于高端商业的策展方式,也在于对当代商业空间如何通过户外营销或在线活动在视觉上延伸到商店橱窗之外的建筑诠释。新展厅的内部建筑概念有一个非典型的方法,为参观者提供一系列的视觉和感官体验。

The interior design concept of the new SSAB showroom lies on both, the more curatorial approach of high-end commerce, and the architectural interpretation of the contemporary ways of how commercial spaces visually extend beyond their shop windows, either through outdoor marketing, or online campaigns. The interior architecture concept for the new showroom has an atypical approach, offering the visitors a series of visual and sensorial experiences.

位于人行道上的入口区是完全透明的,介绍了整体概念的关键元素,这些元素将在展厅所在的下一层显现。在空间上,展厅以场景学的方式被分为两个主要区域,考察了行人公共空间和商业半公共空间之间的关系,以及两者之间的多种可能联系。

The entrance area, situated at the level of the sidewalk, is completely transparent, introducing the key elements of the overall concept, that is to be revealed on the next floor, where the showroom is situated. Spatially the showroom is divided into two main areas in a scenographic way, examining the relationship between the pedestrian public spaces and the commercial semi-public spaces, and the multiple possible connections between the two.

展厅设计的典型方法被彻底改变。所有的组件都更加微妙,它们避免了单独的主导地位,而是一起工作,以建立一个连贯的氛围。所有通常的展览区域都被封闭在一些空间胶囊中,从主要的公共区域向外开放,类似于步行街的店面。

The typical approach to showroom design is radically changed. All the components are more subtle, they avoid individual dominance and rather work together in order to build a coherent atmosphere. All the usual exhibition areas are enclosed in some spatial capsules, that open from and towards the main common area, similar to storefronts on a pedestrian street.

公共区域,沿着大窗户延伸,由一系列灵活的会议和工作区域组成,与商业区保持着永久的联系。多功能和多学科的特点被突如其来的当代艺术画廊所强调,它占据了展厅的第一部分,提出了一个独立的策展计划,专注于所有设计领域。

The common area, stretching along with the large windows, consists of a series of flexible meetings and working areas, that are in a permanent connection with the commercial area. The multi-functional and multi-disciplinary character is highlighted by the unexpected contemporary art gallery, occupying at the first segment of the showroom, proposing an independent curatorial program focusing on all design areas.

Architects: Bogdan Ciocodeica Studio
Area: 1000 m²
Year: 2020
Photographs: Vlad Patru
Manufacturers: AutoDesk, Kristalia , Marset, Miniforms, NORR11
Design Team:Bogdan Ciocodeica, Ana Maria Porim, Adelina Cucoranu
Country:Romania