早在社交媒体之前,Stone Island就建立了一个忠实的追随者群体,他们被品牌对研究和技术的投入所吸引。在芝加哥、首尔、慕尼黑和斯德哥尔摩的新店是对Stone Island目前的在线业务的补充。在这里,实体和虚拟的旅程走到了一起。

Long before social media, Stone Island built a loyal community of followers, drawn by the brand’s devotion to research and technology. The new stores – in Chicago, Seoul, Munich, and Stockholm – complement Stone Island’s current online presence. Here, the physical and virtual journeys come together.

新店是石岛社区的基地。祭坛般的空间和物品与追随者的仪式感产生了共鸣,并吸引了新客户。存放档案作品和原型的角落,石岛在Ravarino的实验室里多年的实验结果,以及合作和流程的专用房间,突出了品牌对创新的奉献。这些店面在营业时间之外还为社区提供服务;公共展示、沙龙、研讨会和私人活动都在这里举行。

The new stores are the base for Stone Island’s community. Altar-like spaces and objects resonate with the rituals of the followers and appeal to new customers. Niches for archive pieces and prototypes, results of years of experimentation in Stone Island’s lab in Ravarino, and dedicated rooms for collaboration and processes highlight the brand’s dedication to innovation. The stores serve the community beyond opening hours; public presentations, salons, workshops, and private events take place here.

新店的建筑反映了石岛在产品设计和材料方面的实验方法。现成的材料经过独特的处理,获得不同的外观和特性。回收的纸张和树脂在高压下被压缩,成为石岛自己定义的 “混凝土”。

The architecture of the new stores reflects Stone Island’s approach to product design and experimentation on materiality. Off-the-shelf materials go through unique treatments to acquire different appearances and properties. Recycled paper and resins are compressed under high pressure to become Stone Island’s own defined ‘concrete’.

软木—石岛商店的核心材料–被烧毁、喷砂和涂层,变成深色和纹理,同时保持吸音和湿度控制。波纹钢板,经过喷砂处理,获得了一个柔软的表面。一个像吊灯一样的数字显示器,悬挂在天花板上,向社区广播石岛的文化、音乐和故事。

Cork – the central material to the Stone Island stores – is burnt, sandblasted, and coated, turning dark and textured, while remaining sound absorbent and humidity control. Corrugated steel panels, sand-coated, acquire a soft surface. A chandelier-like digital display, suspended from the ceiling, broadcasts Stone Island’s culture, music, and storytelling to its community.

Architects: AMO
Year : 2022
Photographs :Marco Cappelletti
City:CHICAGO
Country:UNITED STATES