SVRN商店的空间设计始于我们通过东方视角对SVRN的品牌识别和叙述的解释。 西方的视角着眼于物体本身,而东方的视角则更注重物体的周边关系。

The spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective. While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object.

商店的空间布局考虑了顾客的流通在空间中与物体和开放性产生的电流。而且,视觉张力是由顾客在浏览商店时不断变化的视线创造的。我们相信,这些都是SVRN独特的电流和张力,充斥着商店的空间 “白色空间”。

The spatial layout of the store considers the current that customers’ circulation creates in the space with the objects and openness. And, the visual tension is created by the constantly changing eyesight of the customers while navigating the store. We believe these are the unique current and tension of SVRN, that fills the spatial “white-space” of the store.

整体空间被分为两个部分,其中主销售楼层由整体性的装置组成,创造了一个独特的顾客流向。而密室的设计则以拉丝不锈钢和对比强烈的微灰泥涂料为主要材料。材料的整体使用体现了SVRN的品牌形象和叙述。

The overall space is divided into two sections, where the main sales floor consists of monolithic fixtures that create a unique flow of customers navigating within. And, the backroom is designed with the main material of brushed stainless steel and contrasting micro-cement plaster paints. Overall usage of the materials are manifestations of the SVRN’s brand identity and narratives.

我们设想该店是一个东方视角的展览。通过体现东方哲学,SVRN的镜头将告诉人们,这些系列不仅仅是时尚和潮流的产物,而是超越服装的。它们是哲学、叙事、艺术和设计运动,因为SVRN强调了围绕这些系列的关系。

We envision the store to be an exhibition of the eastern perspective. By embodying the Eastern philosophy, SVRN’s lens would speak of collections that are not just the product of fashion and trends, but beyond garments. They are philosophies, narratives, art, and design movement, as SVRN highlights the relatums surrounding the collections.

Architects: WGNB
Area : 390 m²
Year : 2022
Photographs :Yongjoon Choi
Construction General Contractor : Helios Construction Services
City : Chicago
Country : United States