在一个质朴的红色陶土砖内，Renesa工作室的新项目不是普通的展厅。客户在印度阿姆利则推出了他们的第一个展厅，他们向我们提出了一个简单的目标–创造一个让人立即感到舒适和熟悉的空间，以吸引人们来这里。

Enclosed within a rustic red terracotta brick, studio Renesa’s new project is not your ordinary showroom. Launching their first showroom in Amritsar, India, the client’s provided us a simple objective – to create a space that instantly felt comfortable and familiar that would draw people to the place.

摒弃传统的展厅方式，我们试图将该空间作为一个画廊，通过在一个引人入胜的环境中展示产品，为消费者提供观看产品的体验。设计是这样的，它允许客户通过创建的各种口袋与产品互动，并获得对其固有质量的感觉。

Steering away from the traditional showroom approach, we sought to contextualize the space as a gallery that provides the consumer with the experience of viewing the products by presenting them in an engaging setting. The design is such that it allows the customers to interact with the products through the various pockets created and get a sense of their inherent quality.

在空间上，该方法涉及一系列的相邻关系；由红砖串联起来，为品牌的识别定下基调。该计划构成了一个长方形的体量，拱形的壁龛是为了将自然光引入场地。该项目对空间的概念进行了实验，推动了展厅的边界，作为一个画廊，雕塑和产品成为设计的一部分。

Spatially, the approach involves a series of adjunctions; tied together by red bricks that set the tone for the brand’s identity. The plan poses a rectangular volume, with arched niches that were created to include natural light into the site. The project experiments with the very idea of space, pushing the boundary of the showroom to act as a gallery where the sculptures and the products become a part of the design.

绕过符合其形状的布局的想法，最终的概念是删除和切开整个空间，创造一个贯穿整个商店的机动模式。简单的曲线和对角线被穿插在一起，创造出展示的容器。这些不同的形状形成了空间意识形态，剖析并复活了设计，形成了产品的框架。从本质上讲，这是一个家居装饰品商店，半封闭的体量提供了多个入口，与作为画廊元素的单体结构重叠在一起。

Side-stepping the idea of a layout that conforms to its shape, the final concept removes and cuts through the entire space creating a maneuvering pattern across the store. Simple curves and diagonals are interspersed to create receptacles of the display. These different shapes forming the spatial ideology, dissect and resurrect the design forming a frame for the products. Essentially, a home décor store, the semi-enclosed volumes offer multiple access points overlapped with the monolithic structures that act as the gallery elements.

在材料方面，原始的混凝土纹理与赤土砖形成了一个过渡性的空间，可以像画廊和陈列室一样进行策划。在材料方案中发现的自然色彩和纹理变化形成了可以根据其产品来策划的空间。

In terms of materiality, the raw concrete texturization resonates with the terracotta bricks forming a transitory space that can be curated like a gallery and showroom. The natural colors and the textural variation found in the material scheme forms spaces that can be curated according to their products.

我们的主要重点是创造一个本土和解构的感觉，它处于不断变化和实验的状态，就像一个画廊。雷尼萨工作室将参观者引入到有机形成的道路上，但也是由建筑师本身精心指导的。庆祝砖的材料性在印度背景下的突出地位，赤土砖为当代美学增添了价值。

Our main focus was to create an indigenous and deconstructed feeling which is in a state of constant change and experimentation much like a gallery would be. Studio Renesa infuses the visitor on to the path that forms organically but is also carefully directed by the architect itself. Celebrating the prominence of brick materiality in the Indian context, the terracotta bricks adds value to the contemporary aesthetic.

Architects: RENESA Architecture Design Interiors Studio
Area: 1300 ft²
Year: 2019
Photographs: Niveditaa Gupta
Manufacturers: Hettich, Saint-Gobain, Asian Paints, Dorma India, Merino, Ultratech
Principal Architect:Sanjay Arora
Studio Head Architect:Sanchit Arora
Interior Designer:Vandana Arora
Studio Technical Head:Virender Singh
Team:Akarsh Varma, Jagdish Bangari, Aayush Misra, Prarthna Misra, Tanushi Goyal, Navdisha Kukreja, Ayushi Gupta, Anushka Arora
City:Amritsar
Country:India