Theory是一家总部位于纽约的时尚品牌，以融合功能性和休闲趋势的基本元素而闻名。我们为巴黎和洛杉矶的两家店以及伦敦、北京、上海、东京和大阪各设计了一家店的室内设计。我们的想法是坚持品牌现有的简单和功能的结合与纽约阁楼风格的材料和一般的轻松感，同时增加和强调一个新的概念:人流。我们提出了一个循环计划，作为一个城市规划人员可能会在城市内设置新的道路，我们精心准备，让人们自然地进入商店，并在周围顺畅地移动。对于伦敦的商店，我们创建了一条“大道”，它直接从商店外面的人行横道延伸出去。巴黎的商店位于一个角落，所以我们在两个向外的墙上都设置了入口，并在它们之间安排了一个柔和的弯曲的“捷径”。然后，我们添加了“广场”和“公园”式的产品展示平台，以及休息区的角落，以适应每个商店的“道路系统”，并调整每个空间。对于伦敦的商店来说，这意味着要安装8.2米长的桌子，以适应商店内的交通流量;对于巴黎的店铺，我们增加了一个像三角洲一样的大舞台，可以展示十多个人体模型。我们为试衣间分配了比平时更多的空间，并在试衣间和实体店之间创造了一个缓冲区，这样购物者就可以在不考虑人流的情况下，从容地试穿衣服和挑选商品。这些接触让我们能够回应对商店空间的不同需求，同时创造新的人流，我们希望这些人流也能流入商店周围的城市空间，并为其增添色彩。
Shop interiors for theory, the New York-based fashion brand known for basics that fuse functionality with casual trends. We designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka. Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasizing a new concept: the flow of people. By coming up with a circulation plan as an urban planner might locate new roads within a city, we made careful provisions for people to flow into the shop naturally and move smoothly around it. For the London shop, we created a ‘boulevard’ that follows on directly from the crosswalk outside the shop. The Paris shop is located on a corner, so we installed entrances on both outward-facing walls and arranged a softly curving ‘short cut’ between them. We then added ‘plaza’ and ‘park’-like product display stages and lounge corners like to fit with the ‘road system’ in each shop and modulate each space. For the London shop, this meant installing 8.2 m long tables orientated to match the traffic flows within the shop; for the Paris shops, we added a large river delta-like stage that can display more than ten mannequins. We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed us to respond to the different demands placed on the shop space while creating new flows of people that may, we hope, flow out into and color the city space around the shops, too.
Design: Nendo
Photography: Daici Ano
Year: 2013
Status: Completed works
Type: Showrooms/Shops