由OMA设计的蒂芙尼临时商店已经在巴黎第八区的中心地带开业。作为一种适应性设计,该店的氛围将在一年中发生变化,以反映它所承载的系列的特点,将该品牌的最新设计与185年来的收藏品结合起来。

The OMA-designed Tiffany & Co. temporary store has opened in the heart of the 8th arrondissement in Paris. Conceived as an adaptive design, the store’s ambiance will transform throughout the year to reflect the character of the collections it will host, bringing together the brand’s latest designs with items from its 185-year collection.

OMA合伙人Ellen van Loon。”蒂芙尼公司在制造珠宝和产品设计方面都有丰富的历史。对我们来说,展示这段历史很重要。这不仅仅是一个发现蒂芙尼最新系列的机会,对商店的访问也成为一次跨越时间的旅行。”

Ellen van Loon, OMA Partner: “Tiffany & Co. has a rich history both in making jewelry and in product design. For us, it was important to showcase that history. More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time.”

作为一个零售和档案展示的空间,该店以一系列具有不同氛围的房间展开。一个圆形大厅展示了蒂芙尼珠宝档案中的亮点,通过实物和数字屏幕进行展示,一个八角形的房间展示了当前的系列,而高级珠宝的预约则在后面的一个私密房间进行,这里还展示了蒂芙尼1887年的法国皇冠珠宝目录。

A space for both retail and archival display, the store unfolds as a sequence of rooms with different atmospheres. A rotunda showcases highlights from Tiffany’s jewelry archive, exhibited physically and on digital screens, an octagon-shaped room displays the current collection, while high jewelry appointments take place in an intimate room at the rear, which also features Tiffany’s French Crown Jewels catalog from 1887.

定制的家具邀请参观者悠闲地漫步并尝试展示的珠宝;蒂芙尼设计的古董灯唤起了路易斯-康福特-蒂芙尼20世纪初的设计,连续的渐变蓝色地毯增加了沉浸式的购物体验。

Custom furniture invites visitors to leisurely wander and tries on the jewelry on display; antique Tiffany-designed lamps evoke Louis Comfort Tiffany’s designs from the early 1900s and a continuous, gradient blue carpet adds to the immersive shopping experience.

Architects: OMA
Year : 2022
Photographs :Benoit Florençon
Partner In Charge : Ellen van Loon
Project Architect : Giulio Margheri
Project Team : Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang
City : Paris
Country : France