Uber在全球超过65个国家和450多个城市提供服务，是科技行业全球扩张最快的公司之一。Uber快速全球化的关键是 “以本地思维拓展全球”。2017年，Uber在阿姆斯特丹搬迁并扩建了他们的欧洲、中东和非洲总部，以建立全球影响力，连接人们和文化，并了解周围不断变化的市场。

With services offered in more than 65 countries and over 450 cities worldwide, Uber is one of the tech industry’s fastest global expansions. The key to Uber’s rapid globalization was to “think local to expand global”. In 2017, Uber moved and expanded their EMEA headquarters in Amsterdam to establish a global presence, connect people and cultures, and understand the ever-evolving markets around them.

作为该项目的设计负责人，Assembly设计工作室与Uber合作，在阿姆斯特丹创建了一个国际办公室，庆祝并拥抱他们全球社区的多样性和文化。虽然仍然结合了Uber的核心价值，即接地气、民粹主义、鼓舞人心、高度进化和提升，欧洲、中东和非洲总部反映了阿姆斯特丹的脉搏和影响，同时突出了欧洲、非洲和中东的不同地区。所出现的是颜色、材料和图案的融合，完美地表达了将人们聚集在一起的概念。

As design lead on the project, Assembly Design Studio worked with Uber to create an international office in Amsterdam that celebrates and embraces the diversity and culture of their global community. While still incorporating Uber’s core values of grounded, populist, inspiring, highly evolved, and elevated, the EMEA headquarters reflects the pulse and influences of Amsterdam while highlighting different regions of Europe, Africa, and the Middle East. What emerged was a fusion of colors, materials, and patterns that perfectly expresses the notion of bringing people together.

这个空间是围绕着基于活动的工作概念建立的。这里没有指定的座位，相反，员工被安排在以团队为基础的邻里之间。每个区域都是多功能的，类似于一个小办公室。这里有个性化的机会，有机会在一个舒适的环境中聚在一起，也有机会在开放的环境中进行正式会面。每个街区都有至少一个 “壁炉”，这是一种简单而温暖的方式，让每个团队都能集体地个性化他们的空间。

The space is built around the concept of activity-based working. There are no assigned seats, instead employees are placed within team-based neighborhoods. Each neighborhood is multi-functional and akin to a small office. There is an opportunity to personalize, an opportunity to come together in a comfortable setting, and an opportunity to meet formally all within the open environment. Featured in every neighborhood is at least one “mantle,” a simple but warm way to allow each team to collectively personalize their space.

贯穿整个空间的是一个复杂的会面和工作场所网络。从休闲的休息空间到俯瞰运河的隐蔽中心，从浓缩咖啡吧到餐厅，每一种合作风格都有体现。空间的多样性并不局限于合作和会议空间。设计师试图通过创造不同的体验和不同类型的工作姿势，将每个人在一天中的过渡和工作方式纳入其中，从站立的工作桌到半私人的角落再到步行道。

Woven throughout the space is a complex network of places to meet and work. Every style of collaboration is represented from casual lounge spaces to tucked away hubs overlooking the canals, from an espresso bar to a restaurant. The diversity of space doesn’t end with collaboration and meeting spaces. The designers sought to incorporate how each person transitions and works throughout the day, by creating different experiences and alternative types of postures while working from standing work top tables to semi-private nooks to walking paths.

在整个中庭可以看到一个中央楼梯，作为所有四个楼层之间的连接脊柱。绿色的同心圆，灵感来自阿姆斯特丹的运河，螺旋式上升，成为每层楼的中心聚集点。简洁的线条、永恒的材料和当地产品是荷兰设计的核心，并将周围的社区和地区连接在一起。

Visible throughout the atrium is a central staircase that acts as a connective spine between all four floors. The green, concentric rings, inspired by Amsterdam’s canals, spiral upward and become a central gathering point at each floor landing. Clean lines, timeless materials, and local products are core to the Dutch design and bridges the surrounding neighborhoods and regions together.

欧洲、中东和非洲地区在每一层楼都有丰富的色彩表现，同时也是一种寻路指南。每个区域的调色板是由其区域的自然色彩决定的–地中海的明亮、丰富的蓝色；中东的温暖、诱人的黄色；西欧的郁郁葱葱、充满活力的绿色。每一面墙都是灵感的源泉，就像在这里工作的人的背景和多样性一样丰富。

The EMEA regions are expressed on each floor by richly, colored hues that also serve as a wayfinding guide. The palette for each was determined by the natural colors of its region – bright, rich blues of the Mediterranean; warm, inviting yellows of the Middle East; lush, vibrant greens of Western Europe. Every wall is moment of inspiration and is as rich as the backgrounds and diversity of the people who work here.

Uber希望通过把餐厅放在一楼，把它放在前面和中心，来建立整个工作空间的社区感。布局是开放的，有各种座位安排，材料让人联想到阿姆斯特丹街道两旁的门户和零售店的鹅卵石和砖块。”我们想让这个空间感觉舒适，员工可以在这里聚在一起。Uber的欧洲、中东和非洲总部的文化很受欢迎，已经成为一个真正的大熔炉。团队看到了从他们的工作日中暂停下来，一起吃饭的真正价值，我们想在他们的新空间中创造一个地方来延续这一传统”，Assembly的负责人Liz Guerrero说。

Uber EMEA的多元文化设计故事创造了一个清晰、清新的自然环境，让来自任何地区的每个人都感觉到代表、舒适和受欢迎。围绕着以活动为基础的工作环境，选择了正式和非正式的会议空间、隐蔽的角落、浓缩咖啡吧和餐厅、休息区、可适应的工作姿势—现代的、本地的工作环境在全球范围内得到了转变。

Uber wanted to establish a sense of community throughout their workspace by placing a restaurant on the ground floor, putting it front and center. The layout is open with a variety of seating arrangements, and the materials are reminiscent of the cobblestones and bricks lining the portals and retail shops along the streets of Amsterdam. “We wanted to make this space feel comfortable, where employees could come together. Uber’s culture at their EMEA headquarters is welcoming and has become a true melting pot. The teams see real value in taking a pause from their workday to come together over a meal, and we wanted to create a place to continue that tradition in their new space” says Liz Guerrero, Principal of Assembly.

Uber EMEA’s multi-cultural design story creates a crisp, fresh natural environment that allows every individual from any region feel represented, comfortable, and welcomed. Based around an activity-based work environment with choice of meeting spaces, both formal and informal, tucked away nooks, espresso bar and restaurant, lounge areas, adaptable work postures—the modern, local work environment is transformed within a global context.

Architects: Assembly Design Studio, CannonDesign
Area : 8300 m²
Year : 2017
Photographs :Jasper Sanidad
Manufacturers : Andreu World, Framery, Louis Poulsen, Mosa, Wilkhahn, Alki, Delta Light, Forbo Flooring Systems, HAY, Interface, La Cividina, Magis, Menu, XAL, e15, nanimarquina, &Tradition, +Halle, Ahrend, Arco
Architect of Record : Tetris Design and Build
LEED Consultant : DGMR
Consultant : Hospitality Group
Sub-Contractor : InZee
MEP Consultant : Smits van Burgst
Lighting Consultant : Smits van Burgst
General Contractor : Tetris Design and Build
Structural Engineer : Zonnefeld Ingenieurs
Project Management : JLL
Design Team : Liz Guerrero, Denise Cherry, Michelle Richter, Megan Sveiven, David Hunter, Courtney DeWalt, Jeorge Jordan, Sarah Dziuba, Colleen Masusako, Dion Dekker
Millwork : Harmeling Interieurconcepten
Graphic Design : Assembly Design Studio
Furniture Dealer : Ahrend
Av Consultant : System Video
Stair Sub Contractor : AllStairs Graphic
Subcontractor : InZee
Stair Subcontractor : AllStairs Graphic
City : Amsterdam
Country : The Netherlands