具有技术创新的新环境往往在体验上有所欠缺。就像技术本身一样，空间设计需要呈现出同样或更多的沉浸式的原创体验。为了平衡这两者，Archi@Mosphere对Uncommon Store的实验成功地抓住了技术创新的精髓以及它们与空间的结合。

New environments with technological innovations often fall short in their experience. Like the technology itself, the spatial design needs to present an equally or more immersive and original experience. In an attempt to balance these two, Archi@Mosphere’s experiment with Uncommon Store successfully captures the essence of technological innovations and their integration with space.

作为一个建筑设计团体，Atelier Archi@Mosphere一直在对世界各地的技术机构进行广泛的研究。在对技术这一关键因素的研究过程中，设计团队不禁注意到仅在过去的几年里，快速发展的技术对我们的生活方式所产生的影响。Archi@Mosphere与韩国的零售企业集团现代百货集团建立了合作关系。该合作项目将最先进的技术部件应用于不寻常商店项目。该项目通过技术手段参与到新的消费者体验中。

As an architectural design group, Atelier Archi@Mosphere has been conducting extensive research into technological establishments around the world. During the research of the linchpin factor of technology, the design teams could not help but notice the impacts of the rapidly developing technology on our lifestyle for the last few years alone. Archi@Mosphere formed a partnership with Korea’s retail conglomerate, Hyundai Department Store Group. The joint project applies the cutting-edge technological pieces in Uncommon Store Project. This project engages in a new consumer experience through the means of technology.

现代百货集团希望通过在韩国首尔的金融中心汝矣岛推出最大的百货公司，成为未来购物环境的先行者。Uncommon Store摆脱了旧有的亲身商业惯例，是第一个与企业共同实施和建设的无人商店。这个 “无人 “系统是AWS（亚马逊网络服务）和现代集团之间合作的结果。该商店通过扫描二维码进入，根据存储的数据，提供定制的商业体验。该系统的目标客户是 “MZ “一代，这是韩国的一个流行语，指的是那些在很小的时候就对无人支付系统的想法最熟悉的人。这些年轻的消费者将在未来几年内推动主导的商业系统。他们可以适应新的支付系统，作为商业和交换的新规范。

Hyundai Department Store Group wants to be the forerunner in a future shopping environment by launching the largest department store in Yeouido, the financial hub of Seoul, South Korea. Moving away from the old convention of in-person commerce, Uncommon Store is the first unmanned store to be implemented and built with corporates. This ‘untact’ system results from collaborations between AWS (Amazon Web Service) and Hyundai Group. The store is accessed by scanning QR codes, which provides a customized experience, based on the stored data, of commerce. The system targets customers from the “MZ” generation, a Korean buzzword for those who are most familiar with the idea of the unmanned payment system at a very early age. These young consumers will drive the dominant commerce system in the next few years. They can adapt to the new payment system as the new norm in commerce and exchange.

Uncommon Store的整个空间是一台电脑。为了实现这种 “非接触 “的购物体验，技术设备，如云系统和互联网超级连接，信息通信技术，人工智能复杂的传感器和机器学习技术，与物理空间相结合。此外，物联网在空间和用户之间形成了双向交流。这有助于存储和重新加载客户的消费习惯。 在进入时扫描二维码，向他们释放出定制的体验。

The entire space of Uncommon Store is a single computer. To realize this ‘untact’ shopping experience, technological devices, such as Cloud System and Internet hyper-connections, ICT, AI complex sensors, and machine learning techniques, are integrated with the physical space. Furthermore, IoT forms a two-way communication between the space and its users. This aids in storing and reloading customer’s habits of consumption. Scanning the QR code upon entering unleashes a customized experience to them.

最大的设计挑战超出了实现复古未来主义美学的范围。这样一个大规模的商店以前在这个城市并不存在。因此，在这个过程中，对复杂的技术线的充分理解，以及它们与环境的成功整合以实现顺利的运作是必不可少的。

The biggest design challenge expanded beyond achieving the Retro Futuristic aesthetic. Such a store at a large scale did not exist before in the city. Therefore, a full comprehension of the complex threads of technology and their successful integration with the environment for smooth operations was indispensable in the process.

在设计美学方面，首尔目前的设计趋势是复古未来主义。这一代人强烈依赖社交媒体和其他技术手段来表达自己。利用这一现象，Uncommon Store的设计自然吸引了主要的消费群体–“MZ “一代。Archi@Mosphere的设计通过清晰的设计语言，将自己与其他试图重现复古设计热潮的面向未来的商店区分开来。

In terms of design aesthetics, the current design trend in Seoul is Retro Futurism. This generation strongly relies on social media and other means of technology for expressing themselves. Taking advantage of the phenomenon, the design of Uncommon Store naturally attracts the main group of consumers, the “MZ” generation. Archi@Mosphere’s design sets itself apart from other future-oriented stores which attempt on recapturing the retro design boom, through a clear design language.

空间组织从一系列的椭圆形带子开始包装内部空间。带子的象征性形状的灵感来自于60年代的霓虹灯带子的含义。它们是复古剧院外部的常见部分。它们在展示商品的货架上很明显；它们组织以及作为调节所有无人系统的机械装置。此外，这些带子还作为单灯的灯塔，照亮了整个空间。

The spatial organization began with a series of oval bands packaging the interior space. The symbolic shape of the strap is inspired by the implications of neon straps from the 1960s. They were common parts of the exteriors of retro theaters. They are evident in shelves that display goods; they organize as well as act as mechanical devices that regulate all unmanned systems. These straps, furthermore, serve as a single-light beacon that illuminates the entire space.

花纹天花板上的层压板表面从带子上延伸，增强了未来主义的感觉。材料的构成突出了面向未来的氛围：成套的工业化材料，如金属、亚克力、复古色彩方案。色彩方案包括两到三种颜色的叠加。分层增加了Uncommon Store的视觉深度。

Laminate surfaces on the patterned ceiling extend from the strap, enhancing the futuristic feeling. The compositions of the materials highlight the future-oriented ambiance: sets of industrialized materials such as metal, acrylic, retro color schemes. The color scheme includes two to three overlays of colors. The layering increases the visual depth of Uncommon Store.

Architects: Atelier Archi@Mosphere
Area: 33 m²
Year: 2021
Photographs: Yongjoon Choi
Architects:Atelier Archi@Mosphere
City:여의도동
Country:South Korea