荷兰自行车品牌VanMoof的任务是向世界其他地方介绍荷兰的移动性思维，并在此过程中让尽可能多的城市居民骑上自行车。为此，他们在世界各地的城市开设了一些品牌店，由Ninetynine设计。欢迎来到梦想之城。”电动自行车对城市通勤来说是一种变革。传统上自行车被考虑用于5公里范围，而电动自行车则适合30公里的通勤。我们在设计这个新的范围时，考虑到了城市通勤者，并设计了一种骑行体验，这将改变我们所知的城市交通。- Taco Carlier，VanMoof的联合创始人。

Dutch bike brand VanMoof is on a mission to introduce the Dutch mobility mindset to the rest of the world and in the process get as many city dwellers on bikes as possible. To this effect, they’ve opened a number of brand stores in cities around the world, designed by Ninetynine. Welcome to Dream City. “The e-bike is transformational for the urban commute. Where bikes were traditionally considered for the 5km range, the e-bike is suited for the 30km commute. We engineered this new range with the urban commuter in mind and designed a riding experience that will change urban mobility as we know it.” – Taco Carlier, co-founder of VanMoof.

设计理念。在多年来成功地在网上销售他们的智能自行车后，VanMoof决定转移阵地。他们向高度先进的电动自行车的转变需要一个新的零售模式。解决办法是什么？一个全球零售概念，基于一个新鲜、健康的城市，没有（视觉）污染的理念。在这个梦想之城的概念中，所有VanMoof商店都被设计成自行车的自然栖息地。

Design concept. After years of successfully selling their smart bikes online, VanMoof decided to shift gears. Their shift towards highly advanced electrical bikes required a new retail model. The solution? A global retail concept based on the idea of a fresh, healthy city, free from (visual) pollution. In this Dream City concept, all VanMoof stores are designed as a natural habitat for the bike.

材料上有统一性，因为所有全球品牌店的内部装修都是在一个地方生产，然后再运往世界各地。每家店都有三个主要功能：展示厅、服务点和试骑中心。进入的门槛很低，从字面上看，商店感觉就像它们所在街道的延伸。

There’s uniformity in the material, as the interiors of all the global brand stores were produced in one location before being shipped around the world. Every store has three main functions: the showroom, service point, and test ride center. The threshold to enter is low, literally, with the stores feeling like an extension of the street they’re located in.

内部设有功能墙和大量的混凝土和钢铁。有大型的天际线和其他城市参考的图形。座位和花盆类似于街道家具和公园长椅，而自行车医生区位于一个外墙后面，就像它是当地广场上的一个独立商店。至于自行车本身：它们被自由地放置在房间里，因为最终，是产品在讲述故事。

The interior features a function wall and lots of concrete and steel. There are large graphics with skylines and other urban references. Seaters and planters resemble street furniture and park benches, while the bike doctor area lies behind a façade as if it’s a separate shop in a local square. As for the bikes themselves: they’re placed freely in the room because, in the end, it’s the product that tells the story.

建筑师：Ninetynine
面积：175 m²
年份：2020年
照片：Ewout Huibers
项目管理：PRJCT WRKS
承包商：Stapelbroek
设计团队：Jeroen Vester, Giulia Cosenza, Ulrike Lehner, Mandy Finke
客户：VanMoof
装修：Fiction Factory
城市：柏林
国家：德国
Architects: Ninetynine
Area: 175 m²
Year: 2020
Photographs: Ewout Huibers
Project Management: PRJCT WRKS
Contractor: Stapelbroek
Design Team:Jeroen Vester, Giulia Cosenza, Ulrike Lehner, Mandy Finke
Clients:VanMoof
Fit Out:Fiction Factory
City:Berlin
Country:Germany