黄土公司在Emporium的旗舰店的客户简报是创造一个独特和令人难忘的购物体验，提高品牌知名度和提高感知商品价值。 该店将灵感来自于羊毛行业的元素与画廊设计的视觉清晰度相结合，创造了一个交织着故事的分区式购物体验。
The client brief for Yellow Earth’s flagship store at Emporium was to create a unique and memorable shopping experience that improved brand awareness and raised perceived merchandise value. The shop combines elements inspired by the wool industry with the visual clarity of gallery design, to create a zoned shopping experience of interwoven stories.
编织的纱线启发了弯曲的绳索店面和悬挂的展示锥。 粗糙的纹理地板参考了木制的羊毛棚，而整个商店中突出的钢架则提醒人们注意制革厂、机房和缝制地板。 羊毛本身通过毛毡灯和羊皮墙面展示出来。
Knitted yarn inspired the curving, rope shopfront and suspended display cones. The rough textured floor references timber wool sheds and steel frames that feature prominently throughout the store are a reminder of tanneries, machine rooms and sewing floors. Wool itself is showcased through the felt lights and sheepskin wall cladding.
当购物者穿过视觉复杂的编织店面时，零售体验就开始了，他们到达了由毛毡灯照亮的中央 “最佳 “功能区，并循环进入由悬挂的编织锥、鞋库和Sean Morris的墨尔本街头艺术划定的区域。在后部，一个次要的 “店面 “在第二层面向街道，在家居用品区的羊皮包墙后面实现了另一个橱窗装饰的机会。
The retail experience commences as shoppers pass through the visual complexity of the woven shopfront, arriving at the central ‘best of’ feature zone lit by felt lights, and circulating into zones delineated by the suspended woven cones, shoe library and Sean Morris’s Melbourne street art. At the rear, a secondary ‘shopfront’, faces out on the second level into the street, realising another opportunity for window dressing behind the sheepskin clad walls of the home wares section.
展示的机会被混合在设计中，鼓励用一种有趣的、安装的方法来进行店面的推销和 “最佳 “展示区。 商品和现成的物品可以被放置在起伏的纱帘和编织展示锥的空洞和凹槽中，放在悬臂鞋盒上或街头艺术下面，在商品和经过深思熟虑的设计元素之间创造轻松的联系。
Display opportunities are mixed into the design encouraging a playful, installation approach to shopfront merchandising and ‘best of’ display zones. Merchandise and found objects can be placed into hollows and alcoves of the undulating yarn curtain and woven display cones, on cantilevered shoe boxes or beneath street art, creating easy associations between the merchandise and highly considered design elements.
店面的视觉冲击力和它的触觉、游戏性创造了透明性、半透明性和振动之间的持续的视觉互动，因为商场的游客不断地用手穿过线，敲打着店面。在竞争激烈的零售环境中，该店是一个独特的零售地标。
The visual impact of the shopfront and its tactile, playful nature creates a constant visual interplay between transparency, translucency and vibration as mall visitors continually run their hands across the threads, strumming the shopfront. The store is a distinct retail landmark in the highly competitive retail environment.
Architects: TANDEM design studio
Area: 180 m²
Year: 2014
Photographs: Nic Granleese
Structural Engineer: Bonacci Group
Lighting: Ambience
Builder: Mayne Retail, Tom Munro
Building Surveyor:Steven Fotia, Fotia Group
Artist:Sean Morris
Cost:450,000 $AUD
Director:Tim Hill, James Murray
Architect:Ken Nguyen
Graduate Architect:Kirilly Barnett
City:Melbourne
Country:Australia