对传统眼镜店的审美和功能逻辑进行反思、惊喜和颠覆。总的来说，挑战是将传统的太阳镜和眼镜销售转变为产品曝光和客户生产方式的新视角。与概念设计一样关键的是，工作的成本是大多数建筑决策的指导线。每平方米工程的估计起价应对应于比市场平均成本低60%。

Rethink, surprise and subvert the aesthetic and functional logic of traditional optical stores. Overall, the challenge was to transform traditional sunglasses and eyeglasses sales to new perspectives of product exposure and customer-production approach. As crucial as the conceptual design, the cost of the work was the guiding line for most architectural decisions. The estimated starting price for each square meter of work should correspond to 60% less than the average market cost.

产品的感知以及商店的布局应该参考艺术画廊：产品曝光和生产故事的中性基地。

The perception of the product as well as the layout of the store should refer to art galleries: neutral base for product exposure and production storytelling.

作为墙上的 “像素”，眼镜的类型和名称将取代传统的货架和/或展示柜。应用在墙壁上的文字将显示对品牌和产品的好奇心。

As “pixels” on the wall, the types and names of the glasses would replace the traditional shelves and / or display cabinets. Texts applied to the walls would show curiosities about the brand and the products.

由于预算减少，我们决定将大部分资源用于两个方面 – 入口大厅和 “画廊”。我们使用了石膏，地板和楼梯使用了水泥，以及LED照明。在大厅里，我们的目标是创造一个温暖和诱人的气氛。一个光线不足的区域，墙壁上的植物和图片，以及地板上的佩罗巴木，应该传达出一种 “家 “的概念。除了主楼和入口大厅，我们还设计了地下空间，它接受了一个松木结构作为摄影展览的基地。

Due to reduced budget, we decided to apply most of the resources in two fronts –entrance hall and “Gallery”. We used gypsum plaster, cement for floor and stairs, and led lighting. On the hall, the goal was to create a warm and inviting atmosphere. An area of low light, with plants, and pictures on the wall, and Peroba wood on the floor should convey an idea of “home”. Apart from the main floor and the entrance hall, we also designed the underground space, which received a pinewoods structure as base to photographic exhibitions.

这个项目的 “伟大的想法 “是所谓的浮动画廊。一个 “展览隧道”，四面松散，与商店的其他空间相比，有主要的照明，应该脱颖而出，刺激街道上行人的好奇心。盒子的视角和照明设计引导着人们的视线和流动方向。由于在店内的体验，有可能了解一些眼镜生产的历史，并在不同的镜子里实验产品。紧接着在柜台后面，我们设置了库存。为了解决在客户区时对库存模型数量的疑虑，我们使用了一个半透明的面板。因此，有可能不必在那里移动就能进行控制。一个亚克力编织品将囤积的藏品分离到纸板箱中。在底层，一个自由的植物允许多种用途，从摄影展览、课程和活动。

The “great idea” of the project was the so-called FLOATING GALLERY. An “exhibition tunnel”, loose on all sides, with predominant lighting in regard to other spaces of the store, should stand out and stimulate the curiosity of pedestrians at the street. The perspective of the box and the illumination design conduct the gaze and direction of the flow. Due to the experience inside the store, it is possible to understand some of the history of how the glasses are produced and experiment products in different mirrors. Immediately behind the counter, we set the stock. To solve doubts about quantity of models stocked while in the clients area, we used a translucent panel. Thus, it is possible to have control without having to move there. An acrylic weave separates the stockpiled collections into cardboard boxes. In the lower floor, a free plant allows multiple uses, from photographic exhibitions, classes and events.

为了使每个项目具有独特性、永恒性、对品牌和客户期望的忠实性，我们致力于创造性的合作过程。该品牌的设计师和业主以一种重要的方式参与了这个项目：他们负责共同创造家具的工作。从建筑到家具，都存在对非废物的关注。商店的原始结构被保留下来，并被完全利用，为最终的氛围做出了美学上的贡献。

In order for each project to have uniqueness, timelessness, fidelity to branding and customer expectations, we are committed to creative collaborative processes. The designers and owners of the brand participated in a significant way in this project: they were responsible for the co-creation of the furniture. From architecture to furniture, concern for non-waste was present. The original structure of the store has been preserved and totally exploited to contribute aesthetically to the final ambience.

Architects: Tadu Arquitetura
Area : 1248 ft²
Year : 2017
Photographs :Ilana Bessler
City：CENTRO
Country：Brazil