新加坡——苹果公司今天发布了苹果滨海湾金沙店的预告,这是第一家直接坐落在水上的苹果商店。作为一个球体漂浮在彩虹般的滨海湾,商店介绍了一个新的迷人的零售体验在新加坡最具标志性的地点之一。
苹果滨海湾金沙酒店完全被水环绕,提供不间断的360度全景城市和壮观的天际线。该球体是第一个完全自我支撑的全玻璃圆顶结构,由114块玻璃和仅有的10个狭窄的竖柱结构连接。作为苹果在新加坡的第三家零售店,新店为顾客创造了一个令人难忘的空间。
受到罗马万神殿的启发,一个位于穹顶顶端的眼孔提供了一束泛光穿越空间。玻璃的内部是定制的挡板,每一个独特的形状反射角,提供一个夜间照明效果。树木排列在穹顶的内部,新加坡的绿色花园城市流入商店,提供额外的阴影和柔和的阴影通过树叶。
“我们对在新加坡开设令人叹为观止的苹果滨海湾金沙酒店感到无比兴奋,这是建立在我们40多年前对这个特别地方的承诺之上的,”苹果零售+人力资源高级副总裁Deirdre O ‘Brien说。“我们充满激情和才华横溢的团队已经准备好欢迎大家来我们的新店,并为世界各地的客户提供关爱和支持。”

Singapore — Apple today previewed Apple Marina Bay Sands, the first Apple Store to sit directly on the water. Appearing as a sphere floating on the iridescent Marina Bay, the store introduces a new and captivating retail experience at one of the most iconic locations in Singapore.
Entirely surrounded by water, Apple Marina Bay Sands offers uninterrupted 360-degree panoramic views of the city and its spectacular skyline. The sphere is a first-of-its-kind, all-glass dome structure that is fully self-supported, comprised of 114 pieces of glass with only 10 narrow vertical mullions for structural connection. As Apple’s third retail location in Singapore, the new store creates an unforgettable space for customers.
Inspired by the Pantheon in Rome, an oculus located at the apex of the dome provides a flooding ray of light that travels through the space. The interior of the glass is lined with custom baffles, each uniquely shaped to counter sun angles and provide a nighttime lighting effect. With trees lining the interior of the dome, the green garden city of Singapore flows into the store, providing additional shading and soft shadows through the foliage.
“We couldn’t be more excited to open the breathtaking Apple Marina Bay Sands in Singapore, building on our commitment to this special place that began more than 40 years ago,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love.”

游客进入商店后会看到巨大的穹顶,在这里他们可以探索精心设计的苹果产品和配件,接受天才们的个人技术支持,或者简单地欣赏滨海湾迷人的景色。论坛的中心是一面视频墙,它将成为今天苹果大会的舞台,新加坡的艺术家、音乐家和创造者将在这里举行。有兴趣接受培训和建议的企业家和开发人员可以在苹果的第一个水下会议室与苹果团队成员见面,该会议室位于商店较低的楼层。

Visitors entering the store encounter a dramatic reveal into the massive volume of the dome, where they can explore curated Apple products and accessories, receive personal technical support from Geniuses, or simply take in the stunning view of Marina Bay. The Forum is centered around a Video Wall, which will serve as the stage for Today at Apple sessions featuring Singapore’s artists, musicians, and creators. Entrepreneurs and developers interested in receiving training and advice can meet with Apple team members in Apple’s first underwater Boardroom, located on the lower level of the store.

Design:Foster + Partners
Photography:Foster + Partners