BBG是一家成立于2015年的在线时尚零售商，它使用Instagram作为其主要分销渠道。2021年，在Covid-19的时候，他们决定在街上开第一家实体店。BBG希望发现一种与客户互动的新方式，并拥有更广泛的受众。客户非常希望作为一个公司成长，这将是他们创造一个更成熟的形象的重要一步，这样他们将有机会登陆更大的时尚品牌，并分销他们的产品。
BBG is an online fashion retailer founded in 2015 which uses Instagram as its major distribution channel. In 2021, in the time of Covid-19, they decided to have their first physical store on the street. BBG wanted to discover a new way of interaction with customers and to have a wider audience. The client would very much like to grow as a company and this will be an important step for them to create a more established image so that they will have the opportunities to land on bigger fashion brand names and to distribute their products.
BBG最初是在元朗，一个在香港郊区快速发展的地区，在Covid-19中，他们成功地找到了一个街角的商店，门面很大，然而，它带有一个楼梯，把主要的开口变成了一个梯形，其底面。尽管如此，作为设计师，我们认为这是一个机会，并增加了对面的对角线边缘，以完成一个房子的形状。新店是为了成为BBG的新家，也是BBG的新身份，其未来的成功可以建立在这里。外墙和家具的金属网都是为了灵活安排展示，以便在店内举办各种活动。
BBG was originally based in Yuen Long, a fast-growing area at the outskirts of Hong Kong, and in the midst of Covid-19, they managed to find a street corner shop with a large facade, however, it comes with a staircase which turns the main opening into a trapezium with its underside. Nevertheless, we, as designers, saw this as an opportunity and added the opposite diagonal edge to complete the shape of a house. The new shop is meant to be BBG’s new home and a new identity for BBG where its future success can be built on. Metal mesh of both the facade and the furniture is designed for flexible arrangements of the display so that various events can be held in the shop.
在当今世界，特别是当我们仍然处于Covid-19时代的时候，人们很自然地认为一个品牌或公司会更多地关注在线展示，而不是发展实体展示。但是，也正是因为这个变化的时代，BBG找到了一个发展实体店的机会，并且相信实体店在未来会和网店一样重要。作为设计师，我们也同意，未来的实体购物体验应该更有趣，更有体验感，它最终应有助于提升品牌形象。只要实体性仍然是人类欲望和享受的一部分，它就仍然是重要的。
In today’s world, especially while we are still in the midst of Covid-19, it is only natural to think that a brand or a company would focus more on online presence rather than developing a physical presence. But, it is also because of this changing time, BBG found an opportunity to develop its physical store and believes the physical store will be as important as the online store in the future. As designers, we also agreed that the physical shopping experience should be more interesting and experiential in the future and it shall eventually help elevate the brand’s image. Physicality will remain important as long as it is still part of human desires and enjoyment.
在设计语言和材料方面，白色金属格子网被用作关键元素，并在外墙以及室内的墙板和货架上实施。在外墙上，金属网在创造房屋形状方面表现出色。它有助于覆盖部分楼梯，并作为梯形开口的面纱，使行人可以同时窥视商店的情况。选择金属网也是因为它与BBG所经营的品牌中占主导地位的运动风格有关。它很好地提供了灵活性，可以根据不断变化的产品的要求进行各种展示，也可以为弹出式活动和展览悬挂海报和装饰。
In terms of design language and materials, the white metal gridded mesh is used as the key element and is implemented on the facade as well as on the wall panels and shelves in the interior. On the facade, the metal mesh is excellent in creating the house shape. It helps cover part of the staircase and it acts as a veil to the trapezium opening which allows pedestrians to have a peek into the shop at the same time. The metal mesh was also chosen due to its association with sports style that dominates throughout the brands carried by BBG. It is excellent to provide flexibility for various displays as required by the ever-changing products, as well as for hanging posters and decoration for pop-up events and exhibitions.
Architects: Absence from Island
Area: 40 m²
Year: 2021
Photographs: Absence from island
Contractor: Legend Space Ltd.
Design:Chi, Etain, Tsin
Country:China