一个身临其境的环境，将其核心产品置于其视觉故事的中心，供所有后人观看。在为Jindal Mechno Bricks集团构思和执行的The Brick Bond项目中，卑微但最有弹性的建筑基本要素产生了一种根深蒂固和可感知的叙述，渗透到空间的墙壁中。
An immersive milieu that places its core product at the heart of its visual storytelling for all of posterity to behold. At The Brick Bond, conceptualised and executed for Jindal Mechno Bricks group, the humble yet most resilient fundamental of construction conjures an ingrained and palpable narrative that permeates the very walls of the space.
该公司（现在由第二代企业家掌舵）在兄弟会中拥有50多年的历史，正在为品牌的气质寻求内在的改观，这可以通过一个主题和模块化的设计身份来表达；一种不断发展但又一致的建筑语言，可以点缀全国和全球的任何零售店。
With over 50 years in the fraternity, the company (now helmed by second generation entrepreneurs) was seeking an intrinsic facelift for the brand’s demeanor that could be expressed through a thematic and modular design identity; an evolving yet congruent architectural language that could dot any retail outlet nationally and globally.
位于印度首都繁华的建筑材料零售中心，对陈旧的设计身份的改造从工作室的立面开始；这是顾客与零售店建立视觉联系的主要界面。不起眼的、统一穿刺的立面诱人地召唤着人们通过它的门户，以砖块建筑为首，这种手法使核心材料在短时间内成为焦点。
Located in the teeming construction material retail nucleus of the Indian capital, the overhaul of the obsolete design identity began for the studio at the façade-level; the primary interface of a visual connection that patrons establish with a retail destination. The unassuming and uniformly punctured elevation alluringly beckons one through its portal, headlined by the overlay of brick architecture — a maneuver that allows the core material to don a focal role in a trice.
作为印度最重要的模块砖品牌，以及其工艺的著名遗产，设计的动力围绕着一个嘹亮的 “品牌建筑精神 “的概念化而展开，它可以定义手头的体验中心和世界各地的场所。侧重于每块砖的生命周期，从它在地球上的起源到它的烧制，室内设计被解释为对经典砖窑的室内的现代潜入。在泥土色系和砖块结合模式的抒情组合中，该场地允许砖块成为空间方案中真正的主角。
As India’s foremost brand of modular bricks and with a celebrated legacy of its craft to be carried forth, the design impetus pivoted around the conceptualization of a resonant ‘Brand Architectural Ethos’ that could define the experiential centre at hand and venues the world over. Focusing on the lifecycle of each brick from its earthly genesis to its firing, the interiors have been interpreted as a contemporary dive into the chambers of a classic brick kiln. Bestrewed in a lyrical concoction of a gamut of earthy hues and laying patterns of brick bonds, the venue has allowed the bricks to become the true-blue protagonist in the spatial scheme.
在黄色、赤土色、棕色和灰褐色的温暖光谱中，地板、天花板和墙壁都被包裹在各种砖块模块中，这些砖块根据本地粘土的烧制程度获得其独特的色调。小蓝图里有一个支持者展示区，以及办公室、浴室和茶水间等附属区域。有三种不同的砖块类型，主要是在外墙、内墙、地板和拱形天花板上，建筑干预的重点是向顾客展示如何以一种巧妙和可塑性的方式利用这种材料。
With a warm spectrum of yellows, terracotta, browns and taupe, the floors, ceilings, and walls have been swathed in various brick modules that gain their distinct tints based on the firing levels the native clay undergoes. The petit blueprint hosts a proponent display area, and ancillary zones like an office, bathroom, and pantry section. With three distinct brick bond typologies, primarily across the façade, interior walls, floors, and the vaulted ceiling, the architectural intervention focuses on exhibiting to the patrons how the material can be utilized in an ingenious and malleable manner.
在同质化的情况下，调色板上出现了一系列乌黑的色调，这些色调表现为一个砖块库，与通过中间的窗户渗入的光线俏皮地打着交道，在室内创造出戏剧性的漫射照明。在布局的中心地带，一连串的单体砖包覆的基座从地板上对称地出现，给人一种雕塑般的无所不在的感觉，为产品目录创造了展示的表面。
With a homogeneous presence, the palette dabbles in a range of umber tones which manifest as a repository of bricks that playfully engage in a tête-à-tête with light that percolates through the interstitial windows, creating theatrical strobes of diffused illumination indoors. An ennead of monolithic brick-clad pedestals emerges from the floors symmetrically in the heart of the layoutimbuing a sense of sculptural omnipresence, creating display surfaces for the catalogue of products.
在Jindal Mechno Bricks体验中心，设计算法向这项工作本身的分层历史表示敬意，并结合其公开的未来，在建筑领域充满了无数的可能性。促成建筑产品本身在设计环境中的利用的基本方法，使顾客能够与砖块的可持续、简约和永恒的风度联系起来。在这个空间里，处置方式被标记为品牌特定和产品驱动，同时与自豪的本土 “印度制造 “倡议结合在一起。
At the Jindal Mechno Bricks experience centre, the design algorithm pays homage to the layered history of the endeavour itself and syndicates its avowed future which brims with umpteen possibilities in the arena of construction. The elemental approach towards urging the utilisation of the building product itself in the designed environment allows patrons to connect with the sustainable, minimalistic, and timeless demeanour of the bricks. A space wherein the disposition is trademarked to be brand-specific and product-driven with its every weave while tying in with the proud homegrown ‘Make in India’ initiative.
Architects: RENESA Architecture Design Interiors Studio
Area: 550 ft²
Year: 2021
Photographs: Niveditaa Gupta
Lighting Designers: White Lighting Solutions
Founder And Principal Architect:Sanjay Arora
Principal Architect And Concept Design Head:Sanchit Arora
Interior Designer And Decor Head:Vandana Arora
Studio Technical Head:Virender Singh
Architects Team:Tarun Tyagi, Jagdish Bangari , Anushka Arora, Akarsh Varma, Aayush Misra, Prityaanshi Agarwal, Janhvi Ambhurkar
City:Delhi
Country:India