总部设在伦敦的建筑和室内设计工作室Nenmar为著名时装设计师Emilia Wickstead的新旗舰店揭开了内部装修的序幕，Emilia Wickstead的作品被收藏在世界最著名的零售商中。这家370平方米的精品店位于斯隆街152-153号，位于伦敦最独特的街区之一骑士桥的中心。Nenmar已经交付了著名的零售空间，包括位于伦敦梅菲尔区的四层楼高的Thom Sweeney联排别墅，并被任命将Emilia Wickstead永恒和优雅的简约风格转化为一个精致和轻松的室内空间。
London-based architecture and interior design studio Nenmar unveils the interiors of the new flagship store of acclaimed fashion designer Emilia Wickstead, whose collections are held in some of the most prestigious retailers in the world. The 370sq m boutique is located at 152-153 Sloane Street, in the heart of Knightsbridge, one of the most exclusive neighborhoods in London. Having delivered prestigious retail spaces, including the four-storeys Thom Sweeney townhouse in London’s Mayfair, Nenmar was appointed to translate Emilia Wickstead’s timeless and elegant simplicity into a sophisticated and effortless interior space.
与永恒卓越的价值观相同，工作室与这位时装设计师密切合作，以实现一个最能反映品牌精神的精品店，其基础是对传统但现代风格的热爱和对细节的高度关注，从而形成一个低调的优雅空间。本着同样的卓越理念和深思熟虑的方法，Nenmar将设计概要解释为一个有意义的设计，创造了一个令人难忘的客户体验，并在不同的区域创造了真正的发现之旅。为了向意大利理性主义致敬，最好的代表是建筑和艺术杰作，如Piero Portaluppi设计的Villa Necchi，Nenmar的灵感来自1920-1940年代意大利建筑的理性简洁和功能性。
Sharing the same value of timeless excellence, the studio worked closely with the fashion designer to achieve a boutique that best reflected the brand ethos based on the love for a traditional yet contemporary style and great attention to detail, resulting in a space of understated elegance. With the same idea of excellence and a thoughtful approach, Nenmar interpreted the brief into a meaningful design that creates a memorable customer experience and a real journey of discovery through the different areas. Paying homage to Italian rationalism, best represented by architectural and artistic masterpieces such as Villa Necchi designed by Piero Portaluppi, Nenmar’s inspiration arose from the rational simplicity and functionality of the Italian architecture of the 1920-1940s.
“我们对新旗舰店的愿景是创造一个有意义的空间，它是Emilia Wickstead永恒精致的精神的准确翻译，我们通过理性的、功能性的设计来实现，这种设计基于数学在美学中的应用，是几何形状和对称的重复，以Andrea Palladio的建筑为例，” Nenmar的建筑主管Gianluca Nencini评论说。该空间从意大利宫殿的经典而现代的分区中获得灵感，其特点是房间的连续性；新店遵循同样的方法，房间（和时刻）的连续性以大理石门的存在为标志，这些门在形式上界定了空间，同时将它们连接起来。
“Our vision for the new flagship store was to create a meaningful space that was the exact translation of Emilia Wickstead’s ethos of timeless sophistication, that we achieved with a rational, functional design based on the application of mathematics to aesthetics, a repetition of geometric shapes and symmetry, exemplified by Andrea Palladio’s architecture” commented Gianluca Nencini, Head of Architecture at Nenmar. The space draws inspiration from the classic yet contemporary partitioning of an Italian palazzo, characterized by a succession of rooms; the new store follows the same approach, and the succession of rooms (and moments) is marked by the presence of marble portals, which formally define the spaces, whilst connecting them.
房间之间的移动是流动的，目光可以不受干扰地延伸到整个商店的横截面上。罗莎-阿利坎特（Rosa Alicante）大理石门户引导顾客从成衣室到精品店的宝石–新娘区，通过桃花心木转轴门进入，并以织物遮盖，进一步增加了精致和个性化的感觉。精致和一致的珍贵材料调色板，由罗莎-阿利坎特（Rosa Alicante）和白色卡拉拉（White Carrara）大理石制成的棋盘式地板，与抛光不锈钢吊轨、展示单元和量身定制的镜子等定制元素相映成趣。在新娘区和成衣区之间创建了一个新的酒吧区，有一个惊人的2米长的罗莎-阿利坎特大理石柜台和一个定制的墙面抛光不锈钢展示柜。在楼下，Rosa Alicante的大理石货架展示了该品牌的精选家居用品。铁器、内置细木家具和固定家具都是由Nenmar公司设计，并按尺寸制作。
The movement between the rooms is fluid, and the gaze can stretch uninterrupted across the entire cross-section of the store. Rosa Alicante marble portals guide the customers from the ready-to-wear rooms through to the jewel of the boutique, the bridal area, accessed via mahogany pivot doors and shrouded in fabric to add a further touch of sophistication and personalization. A refined and consistent palette of precious materials, with a chequerboard flooring made of Rosa Alicante and White Carrara marble, is set against bespoke elements such as polished stainless steel hanging rails, and display units and made to measure mirrors. A new bar area was created between the bridal area and the ready-to-wear section, with a stunning 2mt Rosa Alicante marble counter and a bespoke wall polished stainless steel display cabinet. Downstairs, Rosa Alicante’s marble shelves display the brand’s selection of homeware. Ironmongery, built-in joinery, and fixed furniture have been designed by Nenmar and made to measure.
Architects: Nenmar
Area : 370 m²
Year : 2022
Photographs :Paul Riddle
Manufacturers : Lucent
General Contractor : Miles builders
Quantity Surveyor : Olp cost consultants
Head Of Architecture : Gianluca Nencini
Head Of Interiors : Elena Maresca
City : Knightsbridge
Country : United Kingdom