符腾堡州人民保险公司在斯图加特市中心的西南端拥有一块14000平方米的土地。其前公司总部于2011年被拆除，取而代之的是一个雄心勃勃的新城市发展项目，包括零售、办公和住宅空间。建筑和外部设计的竞争由Bernd Albers Berlin建筑公司赢得，而我们被委托设计所有公共空间的内部，并开发一个引导和定位系统。
Württembergische Lebensversicherung AG owns a 14,000 m² plot of land at the south-western end of Stuttgart’s city centre. Its former company headquarters were demolished in 2011 and replaced by an ambitious new urban development, comprising of retail, office and residential space. The competition for the building and external design was won by architectural firm Bernd Albers Berlin, while we were commissioned to design the interior for all public spaces and to develop a guidance and orientation system.
内部设计是为了将GERBER定位为一个关键位置和领先的城市地址。它的主要轴线成功地与地形协商，并将市中心与邻近的街区连接起来。GERBER项目本身更像是一条城市大道，而不是一个购物中心。贯穿始终的高端设计使其具有长期的生命力，同时对那些对奢侈品不感兴趣的人来说仍然是一个低门槛的地点。该商场的商标包括其高质量的环境、易于定位和具有强烈识别价值的空间元素。
The interior was designed to position the GERBER as a key location and leading city address. Its main axes successfully negotiate the terrain topography and connect the city centre with its neighbouring quarters. The GERBER itself is more of an urban boulevard than a mall. A high-end design throughout makes it viable in the long term, while remaining a low-threshold location for those less interested in luxury. Trademarks of the mall include its high quality environment, easy orientation and spatial elements with a strong recognition value.
通过设置在建筑四个角中三个角的入口，可以进入GERBER的公共区域。由于其位于几个十字路口的战略位置，购物者可以从周围的街道直接进入商场。位于Tübinger Straße的两个入口位于地面上，而Marienstraße的入口则高出一层。这种高度差异加上商场内主要购物路线的非线性布局，使得一个清晰而精确的引导系统必不可少。
Access to the public areas of the GERBER is provided via entrances set at three of the four corners of the building. Thanks to its strategic position at several crossroads, shoppers are guided straight into the mall from the surrounding streets. The two entrances on Tübinger Straße lie at ground level whereas the Marienstraße entrance is one level higher. This height difference coupled with the non-linear layout of the main shopping trajectories within the mall make a clear and precise guidance system indispensable.
入口区域已经引入了室内设计的关键主题。室内标识的核心元素是光环，其形状与GERBER标志相呼应–一个由两个圆圈组成的字母 “g”。这些光环的位置与各自的入口情况相呼应。在东角狭窄而陡峭的入口处，一个环形的线性链条伴随着游客向上走。而在较宽的北部入口处，它们在天花板上爆发出一个宽阔的弧线。
在第三个单层入口处，集成在天花板上的弧形光带适应了这一主题，同时追踪了这里的分岔路线。因此，交织的环形主题为每个入口创造了一个标志性的地址。光环在商场的中心达到了顶峰，它们缠绕在柱子上并向上延伸，形成一棵穿透所有三层楼的光树。
The entrance areas already introduce key themes of the interior design. A central element of the interior identity are light rings whose shape echo the GERBER logo – a letter ‘g’ constructed from two circles. The positioning of these rings responds to the respective entrance situation. At the narrow, steeper entrance at the eastern corner, an interlocking, linear chain of rings accompanies the visitor upwards. While at the wider northern entrance, they explode across the ceiling in a wide arc.
At the third, single-storey entrance, curved bands of light integrated into the ceiling adapt the theme while tracing the route that forks here. The theme of intertwining rings thus creates a signature address for each entrance. The light rings reach their pinnacle at the very heart of the mall where they entwine a column and extend upwards to form a tree of light piercing all three storeys.
凹陷的空气空间在商场的不同楼层之间建立了视觉联系。圆形的天花板和栏杆给了空间一个流动的外观，并强调了其垂直度。玻璃侧边使天花板层显得不那么沉重，露出了其他楼层的商店外墙，吸引购物者继续在那里购物狂欢。所有公共区域的单色设计增加了一种优雅的感觉。缺少色彩也有意避免了与个别商店外墙的视觉竞争。
Incised airspaces create visual links between the different levels of the mall. Rounded ceilings and balustrades give the space a flowing appearance and emphasise its verticality. Glass sides make the ceiling layers appear less weighty, revealing shop façades on other levels and attracting shoppers to continue their shopping spree there. The monochrome colouring of all public areas adds a note of elegance. The lack of colour also deliberately avoids visual competition with individual shop façades.
商店外墙的弧形边缘延续了这种流动的感觉。为了确保整个商场的内部有一个统一的外观，我们制定了一个商店外墙设计手册。外墙的空间感和高质量的材料强调了其在更高级的零售领域的定位。此外，商店的外墙还被一个连续的、温暖的深灰色外墙屏风带到了一起。它的水平线勾勒出公共区域的外部边界，并作为一种定位手段。
The flowing movement is continued in the curved edges of the shop façades. A handbook for store façade design was developed to ensure a cohesive look throughout the mall’s interior. The spatial feel and high-quality materials used for the façades underscore the its positioning in a more high-class retail segment. The shop façades are additionally brought into line by a continuous, warm dark grey façade screen. Its horizontal line traces the exterior borders of the public areas and serves as a means of orientation.
镶嵌在天花板上的黑色光线通道和深色木质扶手通过限定空间孔径来支持这种效果。黑色线条的游戏在后面照明的自动扶梯后面的暗条中完成。每部自动扶梯都是一个醒目的照明对象和一个重要的水平定位点。
Black light channels set into the ceiling and dark wooden hand rails support this effect by circumscribing the spatial apertures. The play of black lines is completed in a dark strip running down the back of the back-lit escalators. Each escalator serves as a striking light object and an important horizontal orientation point.
在所有的公共区域，包括通往厕所、电梯和楼梯的区域，都铺设了石膏地板。六角形的瓷砖被用来反映周围城市环境中的人行道，因此在商场的内部似乎也得到了延续。六边形的形状并不强加给购物者一个特定的方向，而是邀请人们停留和浏览，同时仍然清楚地表示出路线。
A stoneware floor is laid in all public areas, including those leading to the toilets, elevators and stairs. An hexagonal tile has been used to reflect the pavements in the surrounding urban environment, which thus appears to be continued in the interior of the mall. The hexagonal shape does not impose a particular direction on the shopper, instead inviting one to tarry and browse, while still clearly denoting the route.
GERBER的设计是为了将商场外部和内部的购物体验结合起来，使其不仅仅是一个购物中心，而是城市场景中的一个固定点。地砖的形状在天花板的设计中反复出现，它们被倾斜和偏移，形成浮雕式的装饰。
The GERBER is designed to unite the shopping experience outside and inside the mall, making it not just a shopping mall, but a fixed point in the urban scene. The shape of the floor tiles recurs in the ceiling design, where they are tilted and offset to form relief accents.
GERBER项目为现代购物体验引入了一条新的零售大道和非常理想的地点。流动的动作引导消费者顺着弯道进入商场，并通过柔和的过渡和三个零售层之间慷慨的视觉连接创造出一种轻盈的氛围。内部空间的设计有效地吸引了城市的室内。
The GERBER introduces a new retail boulevard and highly desirable location for the modern shopping experience. Flowing movements guide the consumer down a bend into the mall and create a light atmosphere with soft transitions and generous visual connections between the three retail levels. The design of the interior space effectively entices the city indoors.
Interior Designers: Ippolito Fleitz Group
Area : 14000 m²
Year : 2015
City：STUTTGART
Country：Germany