COVID-19的大流行为我们提供了更多的机会来深刻反思全球环境和人类与自然的关系。当我们为一个更可持续的社会而努力时，向社会展示资生堂独特的 “美 “的方法是至关重要的。2020年春天，COVID-19清空了日本最大的商业城市之一、资生堂的发源地–银座的街道。
The COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido’s unique approach of “beauty” to the community. Spring 2020,COVID-19 has emptied the streets of Ginza, one of Japan’s largest commercial cities and the birthplace of Shiseido.
我们仔细观察这个奇怪的空城，发现即使在银座这个远离自然的大都市，也有一个美丽的 “生态”，路边的树木和鸟类色彩鲜艳。我们把这种在日常生活中微不足道的地方资源的 “生态 “看作是这个城市以前没有见过的美，并相信向社会传达这种美将为人与自然的关系以及更可持续的社会提供提示。
We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful “ecology” with brightly colored roadside trees and birds. We saw this “ecology”, which is a trivial local resource in daily life, as a previously unseen beauty of the city, and believed that communicating this beauty to society would provide hints for the relationship between people and nature, and for a more sustainable society.
我们为橱窗设计了一幅银座的三维地图，并通过实际的实地考察和与当地居民的交谈，仔细展示了在该地区发现的生态环境。我们小心翼翼地在橱窗里展示这些生态，就像它们是科学标本一样。该展览贯穿全年，涉及两个不同的生态主题–“生物 “和 “地球”–并以 “银座生态地图 “的形式展现了一个以前从未见过的全新的美丽银座。
We created a three-dimensional map of Ginza for our window display, and carefully exhibited the ecology found in the district via actual fieldwork and conversations with local residents. We carefully displayed this ecology in the window as if they were scientific specimens. The exhibition ran throughout the year across two different ecological themes – “Organisms” and “Earth” – and brought to light a new and beautiful Ginza that had not been seen before in the form of the “Ginza Ecology Map.”
Architects: Hakuten Corporation
Area : 10 m²
Year : 2021
Photographs :Junpei Kato
Lead Architects : Hakuten + Shiseido Creative
Creative Director : Hakuten – Yosuke Nakazato
Designer : Hakuten – Koji Nakae
Executive Creative Director : Shiseido Creative – Yoji Nobuto
Art Director : Shiseido Creative – Keisuke Hori
Producer : Shiseido Creative – Sachiko Takamine
Program / Use / Building Function : Window Display
City : Chūō
Country : Japan