新兴的洛杉矶家居用品品牌Goodies’最近在圣莫尼卡开设了他们最新的商店。Goodies选择了建筑师和长期合作者Sheft Farrace来为这个空间注入活力–这种关系可以追溯到2017年，当时他们在洛杉矶的梅尔罗斯广场设计了他们的第一家临时店。在其成功之后，他们于2018年在洛杉矶阿特沃特村设计了Goodies的首届实体店，并再次被邀请设计圣莫尼卡的新店。

Up-and-coming Los Angeles home goods brand, Goodies’, recently opened their newest store in Santa Monica. Goodies tapped architects and long-time collaborators, Sheft Farrace to bring the space to life – the relationship dates back to 2017 when they designed their first pop-up on Los Angeles’ Melrose Place. Following its success, they designed Goodies’ inaugural brick & mortar store in Atwater Village, Los Angeles in 2018 and were brought back again to design the new Santa Monica location.

最初的弹出式商店是第一个采用Goodies现在标志性的merigold色块的商店。建筑师们知道，由于弹出式商店位于Alfred咖啡后面的一个房间里，它需要一些大胆的东西来泄露和吸引顾客，这就是用单一颜色浇灌整个商店的想法的诞生。

The original pop-up was the first to feature Goodies’ now signature merigold color blocking. The architects knew that because the pop-up was in a room behind an Alfred Coffee, it needed something bold to leak out and draw in customers and that’s where the idea of dousing the entire store in a single color was born.

圣莫尼卡的新店有一个金盏花色的内部和一个大玻璃店面，作为他们 “独特商品，不超过25美元 “产品的完美背景。一个大的白蜡岛为开放的销售概念提供了基础，并有一棵在圣费尔南多谷手工采摘的橄榄树。在橱柜中加入了定制购物篮的壁龛，这样顾客就可以把这个空间当作一个高端的 “一元店 “来体验，浏览并将物品放入他们的篮子中。

The new Santa Monica location features a marigold-drenched interior and a large glass storefront, which functions as the perfect backdrop to their, “Unique Goods, Nothing over $25” products. A large ash island grounds the open merchandising concept, complete with an olive tree hand-picked in the San Fernando Valley. A niche for custom shopping baskets was incorporated into the cabinetry so that customers are invited to experience the space as a high-end ‘dollar store’, browsing & placing pieces into their baskets.

Goodies的高品质和高设计的陶瓷和石器的价格远远高于传统的家居用品精品店–这个概念是他们在洛杉矶发起的崇拜者，他们最终开始举办 “商品降价”，类似于Supreme这样的品牌。在他们洛杉矶的另一个地点，这些活动的队伍有时需要7个小时，并在社交媒体上引起了狂热。由于自以前的商店以来的新发展，新的地点不仅要作为一个实体店的销售点，而且要成为一个社交媒体的标志。因此，建筑师设计了一面20英尺长的白蜡百叶窗特色墙，上面有一面直径7英尺的镜子，为粉丝的摄影创造背景。Goodies目前正在与Sheft Farrace合作，在整个南加州推出未来的商店。

Goodies’ high-quality and high-design ceramics and stoneware are available at prices far superior to traditional home goods boutiques – this concept is what launched their cult-like following in Los Angeles and they eventually began to host ‘merch drops’, similar to brands like Supreme. The lines at these events at their other Los Angeles location can sometimes take 7 hours and create a social media frenzy. Because of this new development since the previous store, it was important for the new location to not only act as a brick & mortar sales outlet, but to also be a social media icon. As such, the architects designed a 20 foot long ash-louvered feature wall with a 7 foot diameter mirror to create a backdrop for fan photography. Goodies is currently working with Sheft Farrace on launching future stores throughout Southern California.

Architects: Sheft Farrace
Area: 500 m²
Year: 2021
Photographs: Mittongtare Studio
Manufacturers: Benjamin Moore, Forbes & Lomax, DMF Lighting, Moon Valley Nurseries
Lead Architects: Alexander Sheft, John Farrace
General Contractor: Perspective Creations
City:Santa Monica
Country:United States