运动鞋时尚品牌Hoff最近在马德里Calle Velazquez的旗舰店发布了他的新零售设计理念。Ciszak Dalmas Ferrari工作室被要求设计室内建筑，其明确的范围是构思一个超越传统运动鞋零售环境的空间，并突出Hoff在其产品中对纯净、简洁线条和简单几何的承诺。
Sneaker fashion Brand Hoff recently unveiled his new retail design concept at the flagship store on Calle Velazquez in Madrid. Ciszak Dalmas Ferrari studio was called to design the interior architecture with the clear scope to conceptualise a space beyond a traditional sneakers retail environment and to highlight Hoff’s commitment to purity, clean lines, and simple geometries in their products.
品牌的产品色彩缤纷、男女通用，这些特点在最终的设计中得到了考虑。鞋子是店内的主角，室内建筑的饰面围绕着这些焦点展开，以粉色、灰色渐变和淡淡的水洗绿色调组成的柔和色系，中性而尊重。大理石、石材、漆面金属等材料是建筑与产品展示之间软性平衡的硬性解决方案。这一切，结合手工制作的树脂地板应用，传达出禅意般的空间和谐感。
The brands’ products are colourful and unisex and these features were taken in consideration for the final design. Shoes are the protagonists in the store, the finishes of the interior architecture orbit around these focal points, being neutral and respectful in a soft colour palette composed of pink, grey gradient, and pale washed green tones. The materials, such as marble, stone, and lacquered metal are the hard solutions for a soft balance between architecture and products to display. All this, combined with a hand-made resin floor application, conveys a zen-like sense of spatial harmony.
在主墙上，展示方案将运动鞋提升到更高的正式地位，将产品作为独特的作品，放在特殊的平台上，在颜色和材质上进行变化。这种感觉是非常亲切和放松的，与产品的城市和色彩的形象形成对比。在次要的墙面上，新系列的产品以简单灵活的Klein Blue颜色的附加金属系统来展示，并可定制不同的信息、标牌和图形。
On the main wall, the display solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces, put on special platforms that change in color and materiality. The perception is very intimate and relaxed, in contrast with the urban and colourful image of the products. On the secondary wall, new collections are presented on a simple and flexible add-on metal system in Klein Blue colours, customisable with different messages, signage, and graphics.
店内的家具全部是定制的，如沙发、桌子、道具和视觉配件。沙发采用花呢Bouclé纺织品，类似编织图案。中央区域围绕着两张Sepulveda石桌旋转，这是马德里地区的传统材料，给人一种自然的泥土感。石头的表面在某种程度上类似于石灰石和砂岩的米色鲑鱼色调。
The store is entirely furnished with bespoke pieces, such as the sofa, tables, props, and visual accessories. The sofa is finished with tweed Bouclé textile, similar to a woven pattern. The central area is revolving around two Sepulveda Stone tables, a traditional material of the Madrid region that provides a sense of natural earthiness. The stone finish resembles somehow the limestone and sandstone in a beige salmon tone.
弧形墙面用一层名为 “Mountbatten Pink”（众所周知，这是二战期间英国皇家海军用于海军迷彩的颜色）的粉红色-紫红色颜料水泥处理。在角落里使用了大型的镜子，以扩大空间，并在试衣时刻反映出顾客的情况。
The curved walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the color used for the naval camouflage by the British Royal Navy during World War II). Large mirrors are used in the corners to widen the space and reflect the customers during the fitting moment.
然后，店面的展示平台和外立面的标志应用等细节中使用了绿色的巴西Pinta Verde Onix石材，再加上极具辨识度的霓虹灯标志，从Calle Velázquez的任何角度都能看到，使店面更加完美。
The store is then completed by a green Brazilian Pinta Verde Onix stone used in details such as the display platforms and the logo application in the façade, together with a very recognisable neon sign, visible from any angle in Calle Velázquez.
建筑师：Ciszak Dalmas, Matteo Ferrari
面积: 45 m²
年份：2020年
摄影：Asier Rua
牵头建筑师：Ciszak Dalmas & Matteo Ferrari
城市:马德里
国家：西班牙
Architects: Ciszak Dalmas, Matteo Ferrari
Area: 45 m²
Year: 2020
Photographs: Asier Rua
Lead Architects:Ciszak Dalmas + Matteo Ferrari
City:Madrid
Country:Spain