这是Juun.J时尚品牌的第一家旗舰店。它分为两层,一楼是咖啡馆和女装,二楼是男装。我们使用自然元素,如光和影,以表达空间内的黑暗,使用黑色–Juun.J品牌的识别色。

It’s the first flagship store of the fashion brand of Juun.J. It’s divided into two floors; the first floor comprising cafe and women’s wear, while the second floor men’s wear. We used natural elements such as light and shadow in order to express darkness within space using black – identity color of Juun.J brand.

建筑的形状是由几何学发起的,而几何学是所有设计的基本形式。Juun.J的旗舰店肯定有一定的形式,但在形状上像一个没有确切形状的影子,这与Juun.J相似,因为它吸引了人们无穷的好奇心。”黑色是Juun.J的象征性颜色,在无形状的存在中,最美丽的影子也是黑色。如果我们看一下东方的传统房屋结构,大的屋顶文件基本上被放在房屋上方,整个结构被吸收到由遮阳篷产生的深而宽的阴影内。

The shape of the architecture was initiated from geometry that is the basic form in all designs. Juun.J’s flagship store surely has a certain form but in the shape like a shadow without exact shape, which is similar to Juun.J as it invites endless curiosity to people. “Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences is also black.“ If we look at the traditional house structure in the East, large roof files are put above the house basically and the whole structure is absorbed into within the deep and wide shade generated by the awning.

遮阳棚下面的深层黑暗是阴影以及空间内的黑色。为了将黑色变成空间,我们通过悬挂大量的物品或将它们分开并产生阴影来组织空间。除了一楼的白色女装部分,所有空间都由不同密度的黑暗组成。虽然一楼有一些白色部分的对比,但这里的衣服也被挂在黑暗中。

Deep darkness below the awning is shadow as well as black within the space. In an attempt to turn black into space, we organized space by either hanging plenty of objet or separating them and generating shadows. All spaces except white part for women’s wear on the first floor are composed of varied densities of darkness. While the first floor has contrasts with some white part, clothes here are also hung in darkness.

咖啡馆的空间由于自然光从天花板急剧穿透而产生了各种黑暗。屋檐向前伸展,作为一个遮阳篷,使游客感到自然光是花园反射的结果。他们可以从空间内看到花园,并发现另一个影子,因为一棵树正漂浮在花园里。建筑的形状由圆形、四角形和三角形组成,这是所有设计中的基本形式,建筑的设计理念是宇宙的黑暗事务。

The space of cafe generates various darknesses due to natural light dramatically penetrating from the ceiling. And eaves spreading forward work as an awning and make visitors feel natural light coming as a result of reflection on the garden. They can see the garden from within the space and find another shadow as a tree is floating in the garden. The shape of the architecture is composed of circle, quadrangle and triangle, basic forms in all designs and the architecture is designed with the concept of dark matters of the universe.

特别是花园形状的圆,它是一个吸取自然光的空间,在使这种黑暗物质成为一个引人注目的对比中发挥了重要作用。这个建筑和空间在很大程度上是从东方的思维方式开始的,而空间的结构和形成方式完全是基于西方风格的。我们将黑色的非色度颜色表现为空间中的黑暗,而不是简单的绘画,就使用的材料而言,我们多样化地应用了黑色固有的材料,而不是将它们涂成黑色。

Especially, the garden-shaped circle, which is a space drawing natural light, plays an important role in making this dark matter a striking contrast. This architecture and space started very much from the Oriental way of thinking, and the structure of space and formative approach were complete based on the Western style. We expressed achromatic color of black as darkness within the space instead of a simple painting and, as far as the used materials are concerned, we diversely applied materials that black has intrinsically instead of painting them in black.

Architects: WGNB
Area : 396 m²
Year : 2019
Photographs :Yongjoon Choi
Manufacturers : AutoDesk, JIN Steel, Micrete, TERRACO, Trimble, Unicor International
Lead Architect : Jonghwan Baek
Clients : Juun.J
City : Seoul
Country : South Korea