该项目产生于展示时尚品牌LR3的新系列的愿望，将虚拟和数字现实与物理现实相融合。该方法包括在Nuestra Señora del Carme的展馆内创造一个短暂的空间，该展馆位于Sant Pau的现代主义建筑群中，由建筑师Domènech i Montaner设计。从老医院的北侧进入展馆，裸露的、像素化的头像是对体验的一种诱惑。

The project emerged from the desire to present the new collection of the fashion brand LR3, merging virtual and digital reality with the physical one. The approach consists of creating an ephemeral space located inside the pavilion of Nuestra Señora del Carme, in the modernist complex of Sant Pau, designed by the architect Domènech i Montaner. The access to the pavilion is from the north side of the old hospital, and naked, pixelated avatars serve as a lure to the experience.

昙花一现的建筑提案突出了历史遗产的装饰性和沉重的建筑与它内部创造的技术环境的轻盈之间的对比。为了实现这一点，安装了一个轻量级的自支撑结构，尊重原来的外壳而不与之接触，产生了一个间隙空间，使两个建筑世界的分离显而易见，同时为装置提供通道。这个独立的结构由三个不同的环境组成，并在内部衬以白色织物防水布，并以模块式画布系统进行拉伸。

The proposal for ephemeral architecture highlights the contrast between the ornamental and heavy construction of the historic heritage and the lightness of the technological environment created inside it. To achieve this, a lightweight self-supporting structure has been installed that respects the original shell without coming into contact with it, generating an interstitial space that makes evident the separation of the two constructional worlds while providing the access for the installations. This autonomous structure is made up of three different environments and has been lined on the inside with white fabric tarpaulins stretched with a system of modular canvases.

展馆的入口是通过建筑原有的磨损的木质结构中的一个小门。一个明亮的橙色窗帘被用来加强与Sant Pau的花卉图案的精致装饰的对比，并传递进入LR3邀请我们进入的独角兽世界的想法。一旦进入展馆，你就进入了第一个空间，它沐浴在橙色的顶灯下，使白色防水布染上了该品牌的代表色。在这里，你可以选择沉浸在虚拟体验中，观众被带到品牌的宇宙中，通过行进中的化身了解其新系列。

The entrance to the pavilion is through a small door within the building’s original abraded wooden carpentry. A bright orange curtain has been used to enhance the contrast to the delicate ornamentation of Sant Pau’s floral motifs and to transmit the idea of access to the oneiric world that the LR3 invites us to. Once inside the pavilion, you enter the first space which bathes in an orange overhead lighting that tints the white tarpaulins with the representative colour of the brand. Here, you have the option to immerse yourself in the virtual experience, where the viewer is transported to the brand’s universe and learns about its new collection through the marching avatars.

第二个房间由一圈LED显示屏组成，形成一个大屏幕，之前体验的化身在一个完全白色的中性背景上行走，身着正在展示的新系列。在这个空间里，参观者融入其中，仿佛他或她是另一个化身，走过橙色的地毯。这条所谓的地毯暗指延伸到整个装置的线性路线上的时尚跑道，连接着展馆的三个环境。

The second room is formed by a perimeter of LED displays that form a one big screen where the avatars of the previous experience are walking on a completely white neutral background, dressed in the new collection that is being showcased. In this space, the visitor blends in as if he or she was yet another avatar, walking across the orange carpet. This so-called carpet alludes to the fashion runway that extends across the entire linear route of the installation, connecting the three environments of the pavilion.

在第三个房间里，你终于可以看到有形的实物收藏，展示在不同形状和尺寸的人体模型上，这些模型用无形的线悬挂在天花板上。这些人体模型似乎漂浮在太空中，再现了在第一个房间看到的虚拟体验。

In the third room, you finally get to see the tangible and physical collection, displayed on mannequins of different shapes and sizes that are suspended from the ceiling with invisible threads. The mannequins appear to float in space, recreating the virtual experience seen in the first room.

为了实现这三个空间的虚拟、数字和物理体验的无缝整合，我们创造了一个密集的氛围，融入了不同的感官刺激。雾化机被用来实现雾的厚度，并加入了自然气味，以唤起一个教会环境。从声学的角度来看，这个空间已经充满了双耳的声音，与立体声不同，它产生了一种更多的包围感。这些因素的作用是刺激不同的感官，创造一个触觉氛围，传达视觉捕捉到的粘性和质感。

To achieve the seamless integration of the virtual, digital and physical experience across the three spaces, a dense ambiance has been created, incorporating different sensory stimuli. A hazer machine was used to achieve the thickness of the fog and natural scents were added to evoke an ecclesiastical environment. From an acoustic point of view, the space has been filled with the drony binaural sounds, which, unlike the stereo ones, produce a more enveloping feeling. These factors were in play to stimulate the different senses and create a tactile atmosphere, conveying the sensations of viscosity and texture captured by sight.

这个展示LR3新系列的方案用一种沉浸式的体验取代了传统的时装秀，观众也是其中的主角，实现了各种身体、尺寸、身份和美学在这个展馆的跑道上游行。

This proposal for the presentation of the new LR3 collection replaces the traditional fashion show with an immersive experience in which the spectator is also the protagonist, achieving that all kinds of bodies, sizes, identities and aesthetics parade down the runway of this pavilion.

Architects: NeuronaLab, Ruben Casquero
Year : 2022
Photographs :Pol Viladoms
Lead Architects : Ana García, Ruben Casquero
Creative Direction : LR3
Production : DU-DA
Program : Pabellón efímero
City : Barcelona
Country : Spain