Lunet是一个专注于创造负担得起的眼镜的品牌,非常注重质量和设计。自2019年推出以来,他们的目标是一个完整的、毫不费力的和无缝的客户体验。起初只在网上活跃,然后在家庭试戴平台的帮助下过渡到更直接的客户联系,允许消费者在大流行期间免费订购他们喜欢的型号,并在购买前试戴。

Lunet is a brand that focuses on creating affordable eyewear with a strong accent on quality and design. Since their launch in 2019 the aim was a complete, effortless and seamless customer experience. At first active exclusively online, then transitioning to a more direct customer connection with the help of the Home Try On platform, allowing costumers during the pandemic period to order for free the models they liked and try them on before purchasing.

在一个从大流行病的另一面慢慢走向新现实的世界里,人与人之间的互动和联系比以往任何时候都更加重要,这就是该品牌的第一家签名店的诞生。空间是Lunet美学的视觉延续,一个俏皮和多彩的宇宙,旨在创造一个沉浸式体验,一个友好互动的地方。

In a world slowly coming out on the other side of the pandemic to a new reality, human interaction and the connection with one another is more important than ever and this is how the brand’s first signature store was born. Space is a visual continuation of Lunet’s aesthetic, a playful and colorful universe meant to create an immersive experience, a place of friendly interactions.

设计背后的概念是创造一个温馨的空间,在这里,选择一副眼镜–一个可以改变整个面部结构的重要配件–的经历成为一种亲密的、轻松的经历。Lunet签名店的设计避开了通常与眼镜店相关的典型的朴素的、看起来像临床的空间,旨在提供一种熟悉的、平静的体验:一个多彩的客厅,允许社交和亲密的发现。空间试图尽可能地注意到,只使用基本的元素。

The concept behind the design was to create a space that is warm and welcoming, where the experience of choosing a pair of glasses, an accessory so important that can change the entire architecture of the face, becomes an intimate, relaxed one. The Lunet Signature Store design steers away from the typical austere, clinical-looking space usually associated with eyewear locations and aims to provide a familiar, calming experience: a colorful living room that allows both socializing and intimate discovery. Space tries to be as mindful as possible and uses only the essential elements.

物理环境没有被触动,以便对建筑进行尽可能少的干预,同时也尽量减少不必要的墙或隔断的建设。该店没有使用固定的墙壁,而是使用了一系列的移动窗帘,吸收声音并划分空间。在空间的中心是休息区,这是一个轻松的对话空间,周围是眼镜展示。与其将陈列品放在空间的周边,不如创建一个亲密的试戴站,里面铺上彩色的瓷砖。多名顾客可以同时试戴眼镜,并拥有一个有足够个人空间的私人区域,增加了量身定做、以客户为中心的体验。室内色彩斑斓,有金属光泽和一系列不同的质地,注重质量设计。

The physical environment is left untouched in order to have as few interventions on the building and also to minimize the building of unnecessary walls or partitions. Instead of fixed walls, the store uses a series of mobile curtains that absorb the sound and divide the space. In the center of the space lies the lounge area, a relaxed conversation space surrounded by the eyewear displays. Rather than having the displays on the perimeter of the space, intimate trying stations, cladded with colorful tiles, have been created. Multiple customers can try on glasses simultaneously and have a private area with enough personal space, adding to the tailored, client-focused experience. The interior is colorful with metallic shimmer and an array of

不同的质地,专注于高质量的设计。在休闲区,由Cini Boeri于1973年设计的Botolo扶手椅占据了中心位置,它是永恒设计的代名词。该店与品牌和顾客的需求相一致,重新构想了一种新型的眼镜体验,一种注重情感和人际关系的体验,使购买眼镜成为一种难忘的积极互动。

different textures focusing on quality design. In the relaxation area the Botolo armchair by Arflex, designed by Cini Boeri in 1973, an icon synonymous with timeless design, takes center stage. The store is coherent with the brand and with the customers’ needs, reimagining a new type of eyewear experience, one that focuses on emotions and human connection, making the purchase of glasses a memorable, positive interaction.

Architects: Bogdan Ciocodeica Studio
Area : 85 m²
Year : 2021
Photographs :Kinga TOMOS
Manufacturers : Arflex, CE.SI. Ceramica, HAY, Albora Concept
Lead Architects : Bogdan Ciocodeică
Design Team : Bogdan Ciocodeică, Ana Porim, Adelina Cucoranu
Carpets : Carpet and More
Curtains : Karo Home Textiles
City : Bucharest
Country : Romania