Orit成立于1958年，是巴西购买、销售和交换珠宝和豪华手表的领导者之一。这个项目的目标之一是创造一个新的品牌形象。受水晶的力量和美感的启发，该项目被构思为一个分形，由光切割和塑造的几何空间不仅是结果，也是其起源。
Founded in 1958, Orit is one of the leaders in the purchasing, sale, and exchange of jewelry and luxury watches in Brazil. One of the goals of this project was to create a new brand identity. Inspired by the strength and beauty of crystals, the project was conceived as a fractal, where the space geometrically cut and shaped by light is not only the result but also its origin.
珠宝有一种神奇的东西，使它能够以如此巨大的力量迷住我们，我们简直被它的原始物质价值所超越。特别是水晶和宝石，是矿物王国的一种 “照明 “的结果，是一种进化的飞跃，在这个过程中包括减少其物质性。当我们居住的空间结构发生变化时，我们反过来通过适应这种新的频率和振动模式作出反应。因此，一个领域被创造出来，我们对密集物质的感知可以转化为一种空灵的体验，作为设计选择的结果，它实现了一个精神层面。新的珠宝店Orit的设计是作为一个分形来创造的，在这里，受光影响的几何形状的青石板空间不仅是结果，也是其起源。
There is something magical about jewelry, which makes it capable of enthralling us with such an enormous force we are literally transcended by its original material value. Crystals and precious stones, in particular, are the result of a kind of “illumination” within the mineral kingdom, an evolutionary leap, which includes in this process the reduction of its materiality. When the structure of the spaces we inhabit changes, we in turn react by adapting to this new frequency and vibratory pattern. Thus, a field is created where our perception of dense matter can be transformed into an ethereal experience, which as a result of design choices achieves a spiritual dimension. The design of the new jewelry store Orit was created as a fractal, where the geometrically lapidated space, influenced by light, is not the result only, but also its origin.
该项目功能所需的技术问题，如产品的展示、储存、照明、隐私以及员工和顾客的舒适度等都被考虑在内，但这还不够，因为所追求的是陶醉和安静，在那一瞬间的品质，当某些东西本质上仍然能够让我们感到惊讶，甚至惊奇。
The technical issues necessary for the functionality of the program, such as the display of products, their storage, lighting, privacy, and comfort of employees and customers are considered, but this would not be enough because what is sought is enchantment and silence, qualities present in that fraction of second when something is essentially still capable of surprising and even astonishing us.
Architects: Alan Chu
Area : 140 m²
Year : 2022
Photographs :Isabela Mayer
Lead Architects : Alan Chu, Cristiano Kato
Design Team : Brunno Tolisani
Management : Nicole Sztokfisz
Lighting : Studio 220v
Construction : Hauz Engenharia
Visual Merchandising : Marcia Prado
Engineering : K2P Projetos
City : São Paulo
Country : Brazil