萨彭旗舰店开在新沙洞的Garosu-gil路上，那里有许多著名公司的品牌在沿路排队。
Sappun flagship store was opened on the Garosu-gil Road of Sinsa-dong where many prestigious companies’ brands are lined along the road.
从企业的角度来看，在加罗素路开设旗舰店具有重要的意义和价值。为此，我们的客户有很大的负担，也有很大的期望。然而，现有的Sappun Hongdae 1号店享有 “总是有人排队等候的商店 “的美誉，而且它在线下显示出快速增长，因此客户希望开设Garosu-gil旗舰店将导致作为一个更知名品牌的增长。
From the business’ viewpoint, opening a flagship store on Garosu-gil has a great significance and value. For that reason, our client had a great burden, as much as a high expectation. However, the existing Sappun Hongdae Store No. 1 is enjoying a reputation as a ‘store that always has people waiting in line,’ and it is showing rapid growth offline, so the client wished that the opening of a Garosu-gil flagship store would lead to growth as a more recognized brand.
在一次会议上，客户说：”我希望有一个空间能显示’Sappun’品牌正在进一步成长，变得强大”。在过去的两年里，Sappun已经成为一个著名的品牌，但我们的设计师必须想出办法，如何将一个更成熟、更有深度的品牌印象灌输到空间里。
During a meeting, the client said, “I want to have a space that will show the brand ‘Sappun’ is growing further and becoming strong”. For the past 2 years, Sappun has become a famous brand, but our designers had to come up with ideas on how to instill the impression of a more mature and deep brand into the space.
在当代，女鞋有一种表达的功能，就是表达自己，而不是简单的工具功能。 相应地，鞋子的设计正在迅速推进，突破了基本的格式化。设计师们希望从鞋子的形式感方面反映出这种趋势。
In contemporary times, women’s shoes have an expressive function, of expressing oneself, rather than the simple function of a tool. Accordingly, the design of shoes is advancing rapidly, breaking away from the basic formativeness. Designers want to reflect that trend in the space from the formative aspect of shoes.
除了Sappun现有的空间语言 “曲线的韵律”，我们希望在设计中加入 “不对称的平衡 “和 “多维度 “的空间语言。
In addition to Sappun’s existing language of space, “Rhythm of Curves,” we wanted to incorporate the spatial languages of “Asymmetrical Balance” and “Multi-dimensionality” in our design.
第一个空间语言，”曲线的韵律”
The first spatial language, “Rhythm of Curves”
莎普爱思新楼的外观将有曲线，从入口处的外墙开始。入口右侧的弧形表面将延续到位于柜台后侧的储藏室，空间看起来会更深，可以扩展。左边的墙将从隔断的后侧开始，并从天花板继续往前走，所以它看起来像是从外面继续往前走了，两个隔断之间的柱子从天花板继续往前走，并朝右边走。这样的设计将显示出三个元素的曲线表面将在天花板上重叠，并在天花板上提供各种视觉效果，这可能是简单和无聊的，与空间和谐的节奏。此外，这样的曲线将以同样的形式延续到柜台上，具有先天的共性，其他的陈设和细节也有共同之处，有节奏地表达了萨彭的控制感。
The exterior of Sappun’s new building will have curves, starting from the entrance facade. The curved surface on the right side of the entrance will continue onto the storage room located on the back side of the counter and the space will look deeper and can be expanded. The wall on the left side will start from the back side of the partition and will continue on from the ceiling, so it will look like it has continued on from the outside and the column between the two partitions continues on from the ceiling and heads toward the right side. This design will show that the curved surfaces of the three elements will overlap on the ceiling and will provide various visuals on the ceiling, which could have been simple and boring, and rhythm in harmony with space. In addition, such curves will continue on to the counter in the same form, having innate commonness, and other furnishings and details will have common features, expressing Sappun’s controlled sensibility rhythmically.
第二种空间语言，”不对称的平衡”
从入口处开始，以中心为中心，重心向右侧转移，入口处通往内部的通道被大面积打开。 这样的设计是为了让左边的入口变得更轻，这样进入的顾客的流量就可以轻巧自然地被诱导到空间中来，空间也可以看起来更深。此外，左右两边的墙壁以及货架上的家具都将有不同的形状和装饰。这种有意的不对称会起到消除无聊的效果。
The second spatial language, “Asymmetrical Balance“
Starting from the entrance, centered on the center, the center of weight is shifted to the right side and the passage of the entrance leading to the inside is opened large. This design is intended to make the left side of the entrance lighter so that the traffic of entering customers can be induced to the space lightly and naturally and the space can look deeper. In addition, the walls on the left and right sides, as well as shelf furnishings, will have different shapes and finishings. This intentional asymmetry will have the effect of removing boredom.
空间中的左右两边将形成不对称，不同的家具设计将根据每个区域应用。在每个立面上，隔断和柱子将被反复放置，立面将有规律地重复，为空间提供节奏和活力，由于左右两边的矛盾，空间将形成独特的平衡。
The left and right sides in the space will form asymmetry, and different designs of furnishing will be applied depending on each area. On each elevation, partitions and columns will be placed repeatedly, and elevations will be repeated in a regular fashion to provide rhythm and vitality to the space and as the right and left sides contradict, the space will form a unique balance.
第三种空间语言 “多维度”
我们设计的多维度是为了在空间中拥有两个视角。它们是由地板、墙壁和天花板形成的空间大视角和由家具和装置的个性形成的空间小视角。其中，最引人注目的部分是中心设计家具。在设计家具时，鞋子和高跟鞋的形状被反映在家具上，4件中心家具分别具有不同的功能和形状。根据这样的形式，家具可以作为一个展示架或椅子或花盆，为空间提供乐趣和活力。
The third spatial language “Multi-dimensionality “
We designed multi-dimensionality to have two perspectives in the space. They are a big perspective for space that is formed by the floor, walls and ceiling and a small perspective for space that is formed by the individuality of furniture and fixtures. Among them, the most noticeable part is central design furniture. While designing furniture, the shape of shoes and heels were reflected on the furniture and 4 pieces of center furniture have different functions and shapes, respectively. According to such forms, the furniture can work as a display stand or a chair or a planter to provide fun and vitality to the space.
莎普爱思旗舰店将是一个沾满了品牌想要珍惜的独特味道和香气的空间，而不仅仅是一个简单的美丽空间。我们希望这个空间能在顾客购买Sappun的鞋子时提供新的感性体验。
Sappun flagship store will be a space smeared with the unique tastes and aromas the brand wants to cherish instead of just being a simple beautiful space. We hope that the space will offer new sensibility experience for customers while they purchase Sappun’s shoes.
Architects: LABOTORY
Area: 111 m²
Year: 2018
Photographs: Choi Yong Joon
Manufacturers: A-sang Stone, Dongnam Furniture, Floortech, V art
City：GANGNAM-GU
Country：South Korea