通过空间和氛围参数实现购物体验一直是我们为这个运动鞋品牌所做的所有项目的目标：产生令人难忘的体验，在用户的记忆中固定一个身份，并确保空间和品牌属于一个特定的想象。
The shopping experience through spatial and atmospheric parameters has always been the objective of all the projects we have carried out for this brand of sneakers: generating a memorable experience that fixes an identity in the memory of the user and ensures that the space and the brand belong to a particular imaginary.
这些策略一方面与几何和色彩的使用密切相关，另一方面与怀旧、幽默和可识别的想象力对话，最终导致在一个日益被忽视和自动的零售世界中设计出特殊的空间。
These strategies are closely linked to the use of geometry and colour, on the one hand, and the dialogue with nostalgia, humour and recognizable imaginaries on the other, which ends up leading to the design of exceptional spaces in a retail world that is increasingly neglected and automatic.
帐篷是一个几何、面状和对称的空间。它是一个十二面金字塔的内部，它所产生的氛围体量使这里不仅仅是一家鞋店。
Tent is a geometric, faceted and symmetrical space. It is the inside of a twelve-sided pyramid and the volume of atmosphere it generates makes this place more than just a shoe store.
店面所在的处所是一个10×10米的正方形，这个金字塔的顶端是一个规则的十二边形。每一个侧面都有特定的用途，而金字塔周边之间留下的空间则成为了店铺本身的专门区域：两个红色的角落专门用于特殊的折扣，两个壁龛用于放置包包和配件，入口两边有两个店铺窗口。在中央，一件十二面的家具就像一个万花筒，展示着品牌最新的新品，同时又与覆盖在它上面的金字塔形成多重反射。
The premises in which the shop is built is a 10 x 10-meter square with a regular dodecagon crowned by this pyramid. Each of the sides is intended for a specific use and the spaces that remain between the perimeter of the pyramid become specialized areas of the store itself: two red corners dedicated to special discounts, two niches for bags and accessories and two shop windows on either side of the entrance. In the centre, a twelve-sided piece of furniture acts as a kaleidoscope showing the brand’s latest launches while simultaneously reflecting the pyramid that covers it in multiple ways.
帐篷，这个名字和它的使用是一个文字游戏，就像一个笑话：它是一个帐篷，让人联想到一个帐篷或马戏团结构。它的外观是紧绷而轻盈的，但它的结构是僵硬而沉重的。它是巨大的色彩，但它是不透明的。它过于天真，但又刻意地概念化。
Tent, the name, and its use are a play on words, like a joke: it is a tent and reminds of a marquee or a circus structure. Its appearance is taut and light but its construction is rigid and heavy. It is tremendously colourful but it is opaque. It’s overly naive but deliberately conceptual.
建筑师：Studio Animal
面积：135 m²
年份：2020年
首席建筑师：Javier Jiménez Iniesta
设计团队：Marta Muñoz
客户：慕尼黑
施工：Novodecor
城市:马德里
国家：西班牙Architects: Studio Animal
Area: 135 m²
Year: 2020
Lead Architect:Javier Jiménez Iniesta
Design Team:Marta Muñoz
Clients:Munich
Construction:Novodecor
City:Madrid
Country:Spain