967arch和BDG建筑+设计公司为WPP在米兰的最新园区揭幕,这是一个现代和创新的中心,将WPP的35个机构和2000名员工聚集在一个地方。该园区为共同创造提供了独特的空间,并被设计为专门用于加强合作和鼓励各团队的创造力,以满足客户的利益。

967arch and BDG architecture + design unveil the latest Campus for WPP in Milan, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location. The Campus provides unique spaces for co-creation and has been designed to specifically enable greater collaboration and encourage creativity across teams for the benefit of clients.

WPP米兰园区位于圣克里斯托弗罗历史区,是城市重建项目的一个重要组成部分,它位于一个废弃的工业区,该市最重要的工厂之一–陶瓷和家庭用品制造商Richard Ginori以前就在这里。园区总面积为27000平方米(比Torre Velasca高1.4倍,比大教堂广场高1.6倍,有四个足球场那么大),经过改造,反映了米兰这一地区的历史和文化遗产。

Located within the historic district of San Cristoforo, the WPP Milan Campus is an important part of an urban redevelopment project in an abandoned industrial area where one of the most important factories of the city, the ceramics and homeware manufacturer Richard Ginori, formerly stood. The Campus set out over a total area of 27,000 square meters (1.4 times taller than Torre Velasca, 1.6 times taller than Piazza Duomo, and as big as four football fields), has been renovated to reflect the historical and cultural heritage of this part of Milan.

由BDG建筑+设计公司设计,并由当地合作伙伴967arch提供,可持续发展已被置于重建的核心位置,园区保留了该场地现有的独特建筑足迹,同时改善了其环境性能。

Designed by BDG architecture + design, and delivered by local partner 967arch, sustainability has been put at the heart of the redevelopment, with the Campus retaining the site’s existing unique architectural footprint while improving its environmental performance.

以前分散在九个不同的地点,共同办公的机构将有机会获得创新的工作、社交和活动空间,并配备了最新的技术和设施,包括餐厅、小型超市、自动取款机和药房。可持续发展是米兰园区的旗舰原则之一,通过对现有建筑的再利用,北大荒集团避免了数千吨的内含碳排放–相当于该建筑一生碳排放量的30%以上。

Previously spread across nine different sites, the co-located agencies will have access to innovative work, social and event spaces equipped with the latest technology, and amenities including restaurants, a minimarket, ATM, and a pharmacy. Sustainability is one of the flagship principles of the Milan Campus, by reusing an existing building, BDG is avoiding the emission of thousands of tonnes of embodied carbon – equivalent to more than 30 percent of the building’s lifetime carbon emissions.

新校区将不使用塑料,减少纸张消耗,采用LED照明,并完全由100%的可再生能源供电。作为减少环境影响计划的一部分,校园预计每年将节省12000兆瓦时的能源、6900吨二氧化碳、15吨废物和1300万升水。

The new Campus will be plastic-free and consume less paper, lit with LED, and powered entirely by 100% renewable energy sources. As part of its environmental impact reduction program, the Campus is expected to save 12,000 MWh of energy, 6,900 tonnes of CO2, 15 tonnes of waste, and 13 million liters of water annually.

Architects: 967arch, BDG
Area : 27000 m²
Year : 2021
Photographs :Andrea Martiradonna
Manufacturers : MIRAGE, Secco Sistemi, Interface, Schüco, Medit, Roversi, VetroIn
Lead Architects : Francesca Capuzzo Dolcetta, Tommaso Franchi
Design Team : Raffaele Flagiello, Stefania Vacquin, Maddalena Vidali, Nicola Vignati
Manufacturer : A.T.I. Srl, Settengenesio SpA, Ediltecno Restauri Srl
City : Milan
Country : Italy