YAMA 咖啡厅,越南, KSOUL Studio

迎接Yama咖啡品牌的两位主人–Ky和Phuong–Ksoul对他们用青春和激情来种植产品的非凡力量感到惊讶和振奋。了解到YAMA一直在不断努力提高他们的饮料产品质量和适应当地人的口味,真的让我们更加欣赏和尊重他们。

Greeting the two owners of Yama coffee brand – Ky and Phuong – Ksoul was surprised and energized with the remarkable power of youth and passion that they used to grow their products. Knowing that YAMA has been continuously putting effort to improve their beverage product quality and adapt to the taste of the locals really had us appreciate and respect them even more.

这个新地点的设计实际上是受到YAMA – You Are My Angel的原始品牌识别的启发,在试图保持他们大多数支持者所熟悉的形象的同时,还增加了一些有趣的数字,在他们的发展阶段之间产生一种新鲜和紧密的联系。

The design of this new location actually is inspired by the original brand recognition of YAMA – You Are My Angel, picking up some interesting additional figures while attempting to keep the images that has been familiar to the majority of their supporters, producing a fresh and tight connection between the phases of their development.

根据西宁市正在进行现代化建设的事实,Ksoul决定使用代表城市化概念的水泥灰色,以及作为品牌颜色的黄色,同时也是对照耀这片土地的太阳的提醒。也可以说,这个地点可能是YAMA好运连连的开始,因为黄色恰好是2021年最流行的颜色。

Following the fact that Tay Ninh is in its modernization, Ksoul decides to use the cement gray coloration which represents the urbanization concept, and yellow which is the brand color and also the reminder for the sun that has shined on this land. It is also safe to say that this location could be the beginning of the streak of luck for YAMA because yellow happens to be the most trending color in 2021.

为了创造一个令人耳目一新的工业化空间和令人印象深刻的灯光效果,Ksoul使用了三种重要的材料,即水泥、混凝土和不锈钢。吧台区是第一个使用水泥完成的,并以不锈钢为内衬,使其在任何顾客踏入店内时都能发出耀眼的光芒。

In order to create a refreshing industrial-oriented space and impressive light effects, Ksoul has put in use the three significant materials which are cement, concrete, and stainless steel. The bar area is the first to be completed using cement and cladded with stainless steel that allow it to shine brightly to any customers as soon as they set foot into the store.

这个项目的一个特殊之处在于,大部分室内家具都是为这个品牌特别定制和生产的。院子里的不锈钢桌子,沙发,凳子,甚至二楼的大桌子都是经过精心测量和安排的,以满足结构和功能的要求。此外,你会很容易地意识到,由于照明系统的应用和玻璃砖的安装,帮助这里吸收来自外部的自然光,并突出了黄色的中心区域,所以商店非常宽敞和舒适。

One special thing about this project is that a majority of interior furniture are customized and produced particularly for this brand. The stainless steel table out on the yard, the couch, the stool, or even the large desk on the second floor are meticulously measured and arranged to satisfy the structural and functional requirements. In addition, you would easily realize that the store is very spacious and comfortable thank to the lighting system application and the installation of glass tiles to help the place absorb natural light from the outside and highlight the yellow colored central area.

黄色的环氧树脂涂料与墙砖的颜色和通往二楼的螺旋形楼梯相匹配,提供了一个突破性的亮点,但仍然与位于空间周围的YAMA图像相联系。不过,天使的形象并没有直接展示给品牌爱好者,而是在一些装饰点上放置了太阳的形象,潜移默化地表达了天使的精神价值,并向YAMA的支持者致敬,因为他们在整个旅程中一直与他们同行。

The yellow epoxy paint matches with the wall blocks color and the spiral staircase which lead to the second floor, delivering a breakthrough highlight but still linking to the YAMA images located around the space. The angel images, however, are not directly displayed to the brand lovers, but the image of the sun is put on some of the decoration spot to subliminally express the spiritual value of the angels and pay tribute to the supporters of YAMA who has been walking with them throughout their journey.

Ksoul相信,我们利用我们的创造力和对品牌的理解,为他们提供了最合适、最令人印象深刻的设计。我们不仅关注审美价值,也关心客户的体验,以及我们的项目给他们带来的效益和利润。

Ksoul is confident that we have made use of our creativity and understanding of the brand to deliver the most appropriate and impressive design to them. Not only do we focus on aesthetic value, but we also care about customers’ experience and the effectiveness and profit that our project brings to them.

Architects: KSOUL Studio
Area: 195 m²
Year: 2021
Photographs: Valor Studio
Manufacturers: Dulux, Jotun, DIDA, EUROTO, NEWLANDO
Lead Architects: Mr. Huynh The Nguyen
Clients:YAMA
City:Thành phố Tây Ninh
Country:Vietnam

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