该项目始于Mango提出的目标,即与其内部团队合作,为其新的Mango Teen商店开发空间标识。在此之前,Mango的团队已经开发了一系列的弹出式商店,以测试其新设计的几个参数。其中,色彩的使用被强调为与他们的临时商店最相关的因素之一。另一方面,在简报中明确指出,商店需要有很高的体验性和互动性吸引力。

The project starts with the aim proposed by Mango to develop the space identity for its new Mango Teen shops in collaboration with its internal team. Previously, Mango’s team already had developed a series of pop-ups to test several parameters for its new design. Amongst them, the use of color was highlighted as one of the most relevant in their temporary stores. On the other side in the briefing, it was specified that the store needed to have a high experiential and interactive attraction.

分析Mango Teen的11至13岁的女孩和男孩的客户,设计寻找与他们生活方式的联系点。

安娜-埃尔南德斯:”作为一个青少年,最好的事情是你一直生活在一个充满梦想的世界里,一个充满了有待发现的世界。这是一个你开始做大梦的年龄,没有考虑到限制。在你的梦中,奇怪的事情正在发生,这些事情是不符合常规的……这些事情是不真实的….。”

Analyzing Mango Teen’s customers of girls and boys between 11 and 13 years old, the design searched for a connection point with their lifestyle.

Ana Hernández: “The best thing about being a teen is that you are living the whole time in a world full of dreams, a world full of things to be discovered. It’s an age where you start to dream big, without taking into mind the limits. Above in your dreams, strange things are happening that are out of the box… things that are not real.…”

因此,在此,新的芒果青少年商店被确立为一个具有不同视角和不同不连贯元素的梦想世界,就像我们在做梦时一样。虽然在这个地方,梦境通过设计元素变成了现实,这些元素与你的思想进行博弈,并邀请用户与他们周围的物体进行互动,将元世界带入现实。

Thus, hereby the new Mango Teen store is established as a world of dreams with its different perspectives and different incoherent elements just like when we are dreaming. Although in this place, the dreams are made a reality through the design elements that play with your mind and invite the user to interact with the objects that surround them, bringing the metaverse world to reality.

在Mango Teen第一家店的入口处,我们立即遇到了一个背光的隧道,让游客失落。

安娜-埃尔南德斯:”入口处的隧道让我们回到了那个超现实的梦境,把我们带到了一个未来,在这个未来里,过去的传统元素被视为新时代的未来主义”。

Immediately at the entrance of the first Mango Teen store, we encounter a backlit tunnel that dislodges the visitor.

Ana Hernández: “The entrance tunnel makes us go back to that surreal dream we had, taking us to a future in which conventional elements from the past are being considered futuristic for the new generations.”

游泳池、酒店接待处和洗衣机是其他不连贯的元素,它们邀请青少年进入一个宇宙,在这个宇宙中,物体被赋予了新的用途,让他们有机会让他们的想象力流动起来,以他们梦想的方式使用这个空间。

关于不同的展示元素的发展,如货架和架子,在每一个意义上,设计想要挑战和对比通常用于它们的形式,创造一个直线和有机线的游戏,渴望是性别中立。

A swimming pool, a hotel reception, and a washing machine are others of the incoherent elements that invite the teens to enter a universe in which a new use is given to the objects, giving them the opportunity to let their imagination flow and use the space how they dream about it.

Concerning the development of the different exposition elements like the shelves and racks, in every sense the design wanted to challenge and contrast the usual forms used for them, creating a game of straight and organic lines that aspires to be gender neutral.

延续将传统转化为超现实的概念,在颜色的应用上使用了两种类型的表面处理。一边是传统的哑光处理,另一边是反射色,创造了一个不寻常的组合,与未来主义的数字世界联系在一起,有一种氟的触感。

还需要强调的是,梦想的每一部分都为空间开发了特定的功能;因此,游泳池被用作展览元素,而酒店前台将是支付和领取购物商品的地方;旁边的洗衣机将帮助你回收旧衣服。

Continuing with the concept to convert the conventional into something surreal, 2 typologies of finishes have been used for the color application. On one side is the conventional matt finish and on the other side a reflecting color, creating an unusual combination that connects with the futuristic digital world with a fluor touch.

To be highlighted also is that each part of the dream develops a specific function for the space; The swimming pool thus is used as an exhibition element, while the hotel reception will be the place to pay and pick up your shopping goods; next to it, the washing machine will help you to recycle your old clothes.

最后,但并非最不重要的是,试衣间融入了一个超现实的世界,具有扭曲现实的光学效果,对青少年最需要的商店功能之一给出了答案,同时表明新的芒果青少年商店是为了让他们过上难忘的购物生活,充满了适应他们生活方式的体验。

Last, but not least, the fitting rooms incorporate a metaverse world, with an optical effect that distorts reality, giving an answer to one of the most requested shop features by the teens and at the same time making clear that the new Mango Teen store is designed to make them live an unforgettable shopping, full of experiences adapted to their lifestyle.

Architects: Masquespacio
Area : 150 m²
Year : 2022
Photographs :Luis Beltran
City : Barcelona
Country : Spain